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Marketing and Sponsorship

Names & Faces: Verlander's "Fastball Flakes" Have Sold Over 110,000 Boxes Since Feb.

CRAIN'S DETROIT BUSINESS' Bill Shea noted more than 110,000 boxes of "Fastball Flakes," featuring the image of Tigers P Justin Verlander, have been "sold since the limited-edition frosted corn flake cereal was launched in February." Pittsburgh-based PBL Sports Account Manager Doug Ritchart, whose company manufactures the cereal, said, "This has been one of our more successful products." Ritchart added that Verlander’s cereal is one of PBL’s "best-sellers over the past five years." The product will be on sale "until all boxes are sold, but he didn’t disclose how much inventory is on store shelves." The company’s most famous product is its “Flutie Flakes” cereal, created for former NFLer Doug Flutie in the late '90s. Ritchart said that PBL sold "more than 2 million boxes of 'Flutie Flakes' -- making it the company’s best-selling product" (CRAINSDETROIT.com, 5/14).

CAN YOU HEAR ME NOW?
In Milwaukee, Don Walker noted the Brewers have "released the third of five promotional ads" featuring Packers QB Aaron Rodgers. The latest spot, called "Bad Reception," features a "special guest who calls Rodgers on his cell phone while he's on the mound." The ads were handled by 2-Story Creative and Metaphystico, and the shoot occurred "in late February in Arizona." The team plans to "release two more ads in the coming weeks" (JSONLINE.com, 5/14).

ALL ABOUT SOUL: SOUL Electronics has partnered with gold-medal winning sprinter Usain Bolt, who will be a development partner for his own special edition headphones, scheduled to hit the market this summer. Bolt also will be featured in the company's upcoming "SOUL of Greatness" video series (SOUL).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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