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Marketplace Roundup

In Portland, Erik Siemers noted Nike celebrated Heat F LeBron James’ third NBA MVP “by anointing him ‘Employee of the Year’ in a new ad released over the weekend.” Nike also “used the opportunity to release a special edition LeBron 9 basketball shoe dubbed the MVP in Miami’s colors of red, black and yellow.” The shoe features an “MVP logo on the heel and trophies printed on the sockliner.” Nike said that “a limited number will hit the market next month” (BIZJOURNALS.com, 5/14).

LIFE'S A BEACH: FORBES.com's John Clarke Jr. noted Loudmouth has signed a four-year deal to dress the U.S. gold medal-winning men's beach volleyball team of Phil Dalhausser and Todd Rogers for the London Games. The company in '10 "sponsored the Norwegian men’s curling team at the Olympic Winter Games" in Vancouver. Loudmouth CEO Larry Jackson said, “They were in front of millions of eyeballs." Clarke added the orders started "flooding [in] and the company was caught by surprise since the team agreed to wear the gear less than one week before the Games" (FORBES.com, 5/14).

FREE FALLIN': Former NFLer Trevor Pryce appeared on ESPN2’s “Dan Le Batard Is Highly Questionable” last night and was asked him, “Above all else, what would you say you missed about football?” Pryce: “The thing I miss most is my Nike deal.” Pryce said getting free shoes from Nike “is the greatest perk of the NFL.” Pryce: “Forget the paycheck, free Nike stuff. … Nike will give you a secure website and you get to pick like whatever you want.” Pryce said that every time “we lost and I was depressed, I’d just get like 10 pairs of sneakers and some socks and I’d feel better about myself.” After he retired from the league, access to the website is shutoff. Pryce called it the “saddest thing I’ve ever seen in my life” (“Dan Le Batard is Highly Questionable,” ESPN2, 5/14).

NOTES: 
Brewers LF Ryan Braun “appears to have parted ways with CytoSport," which makes sports-oriented nutritional products and supplements. It “could not be determined when Braun stopped working with the company.” Braun's name “has been removed” from the firm's website (JSONLINE.com, 5/14)....Citgo recently launched "Boston's Greatest Moments Under the Sign 'Good Moments Make Great Memories'" campaign with sports radio WEEI to celebrate Fenway Park’s 100-year anniversary. Baseball fans each week can submit their picture from under the Citgo sign and have the chance to win a $50 Citgo Gift Card (Citgo).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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