Vita Coco yesterday announced that MLB Rangers CF Josh Hamilton has agreed to an endorsement deal with the coconut water brand. Hamilton will join Red Sox 2B Dustin Pedroia and surfer Kelly Slater on the brand's athlete endorsement roster. He will be featured prominently in Vita Coco's U.S. marketing campaign, including billboard, radio, digital and in-store advertising, as well as social media and PR programs beginning this summer (Vita Coco).
Fowler’s Puma caps come in nine colors, and
are in high demand with young golf fans
WELCOME TO MOE’S! Major League Lacrosse yesterday announced that Moe’s Southwest Grille will be the official presenting sponsor of the ’12 MLL All-Star Game on June 30 at FAU Stadium in Boca Raton, Fla. The company’s logo will be prominently displayed on team uniforms, field signage board, video board commercials and in-stadium banners (MLL).
SERVICE GAME: Atlanta-based software and e-commerce services provider Ebix has signed a multiyear global partnership with tennis player John Isner, making him a brand ambassador effective immediately. Isner will wear an Ebix-branded patch on his right sleeve as part of the deal. The company will also title sponsor Isner’s annual charity event (Ebix).