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Marketing and Sponsorship

Marketplace Roundup

Vita Coco yesterday announced that MLB Rangers CF Josh Hamilton has agreed to an endorsement deal with the coconut water brand. Hamilton will join Red Sox 2B Dustin Pedroia and surfer Kelly Slater on the brand's athlete endorsement roster. He will be featured prominently in Vita Coco's U.S. marketing campaign, including billboard, radio, digital and in-store advertising, as well as social media and PR programs beginning this summer (Vita Coco).

Fowler’s Puma caps come in nine colors, and
are in high demand with young golf fans
RUN, RICKIE, RUN: PGA Tour Merchandise & Retail Manager Patrick Velasquez said that he “ordered eight boxes of the Puma ‘Rickie Fowler’ caps and they’re going fast” ahead of the The Players this week. Velasquez: “I expect them to sell out. As long as he’s in the top 20, we will probably sell about 250 to 300 hats. If he doesn’t make the cut, we might have a few left, but I don’t think that will be the case this week.” Velasquez added the hats are “definitely the hottest item on the shelf right now.” PGATOUR.com’s Michael Curet noted while Fowler is “partial to orange, each of the nine color varieties seems to be equally popular among the fans” (PGATOUR.com, 5/9).

WELCOME TO MOE’S! Major League Lacrosse yesterday announced that Moe’s Southwest Grille will be the official presenting sponsor of the ’12 MLL All-Star Game on June 30 at FAU Stadium in Boca Raton, Fla. The company’s logo will be prominently displayed on team uniforms, field signage board, video board commercials and in-stadium banners (MLL).

SERVICE GAME: Atlanta-based software and e-commerce services provider Ebix has signed a multiyear global partnership with tennis player John Isner, making him a brand ambassador effective immediately. Isner will wear an Ebix-branded patch on his right sleeve as part of the deal. The company will also title sponsor Isner’s annual charity event (Ebix).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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