Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Leagues and Governing Bodies

CFL Teams Unveil Redesigned Reebok Jerseys, Many Drastic Changes

All eight CFL teams this week unveiled new Reebok uniforms in a project that "took two years” and was part of a marketing effort to celebrate the 100th anniversary of the Grey Cup, according to Peter James of the MONTREAL GAZETTE. During the first phase, which was completed last year, teams "met with Reebok to toss around design ideas and settle on the final look." Over the last 12 months, Reebok "tested the jerseys and put the uniforms into production." Reebok Team Services Marketing Coordinator Jay Ranjitsingh saying, "Some of these teams have been around 80-plus years and some of them are a little reticent about change" (Montreal GAZETTE, 5/2). In Toronto, Bob Mitchell, noted changes for the Argonauts include a "new/old look" for the team. The club's new uniform "sees the Argos returning to their Cambridge and Oxford University double blues." With new striping on the sleeves, the jerseys are "reminiscent of those worn in the 1968-75 era, and the colours were inspired by the Argonaut Rowing Club that founded the team 139 years ago." Argonauts Exec Chair & CEO Chris Rudge said, "We’re going to put Argo pride, the Argo brand, back on the A-list in this town in a big way" (TORONTO STAR, 5/2). The MONREAL GAZETTE's James noted the Hamilton Tiger-Cats "decided to go in a different direction, adding stripes to their sleeves, giving their uniform a more old-school look." The team also "removed the yellow stripe from their helmets." The Montreal Alouettes' "biggest change ... is the addition of the word Alouettes in block letter on their home jersey" (Montreal GAZETTE, 5/2).

OUT WEST: The Winnipeg Blue Bombers are dropping their white away jerseys with the changes this season in favor of a new gold jersey that will be worn during all away games (Blue Bombers). Ranjitsingh said, "The league had a bit of hesitation towards going to a gold, but once they saw it … you can’t deny how great it looks." He added, "When you’re leaving the game you won’t feel like you’ll want to take it off when you go to the bar to hang out. You’re proud to wear it" (WINNIPEG SUN, 5/2). In Calgary, Allen Cameron notes the Stampeders' new uniforms feature a white-on-white road ensemble, "a distinct departure from the past when the Stamps generally wore red or black pants to go along with the white tops." The new jerseys are also a "departure in many ways from the outfits sported in recent seasons." Stampeders Equipment Manager George Hopkins said that a new design for third jerseys "will be unveiled next season" (CALGARY HERALD, 5/3).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/05/03/Leagues-and-Governing-Bodies/CFL-Uniforms.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/05/03/Leagues-and-Governing-Bodies/CFL-Uniforms.aspx

CLOSE