NFL Players Inc., the marketing and licensing arm of the NFLPA, named former LPGA VP/Corporate Partnerships KATHY VU its new VP/Licensing & Business Development. Vu will report to NFL Players Inc. President KEITH GORDON and will oversee category service and development, digital, e-commerce and new business. At the LPGA, Vu oversaw business initiatives on behalf of pro golfers and tour events, while leading a re-launch of the LPGA's website. Prior to working at the LPGA, Vu worked for USA Today for 17 years (Liz Mullen, SportsBusiness Journal).
MOVING ON: In this week’s SportsBusiness Journal, Terry Lefton reports GMR VP & Group Account Dir TAMERA GREEN will depart in mid-May “to explore other professional opportunities.” Green “worked closely on Gillette’s sports marketing efforts, which included the ‘Young Guns’ platform in NASCAR and several Olympic initiatives.” GMR Exec VP/Sports Marketing MIKE BOYKIN did not “discount the possibility of Green working on some projects that could extend her relationship with GMR past mid-May” (SPORTSBUSINESS JOURNAL, 4/23 issue).
EXECS: The Univ. of California-Berkeley named National Sports Forum Marketing Coordinator JOE SHAPERO CRM Manager for the athletic department, effective May 1. Shapero will be replaced by CHANTELLE NEEP (THE DAILY).
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