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Volume 24 No. 112
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What I Like With Golf Digest Chair & Editorial Dir Jerry Tarde

In our continuing series, SportsBusiness Daily/SportsBusiness Journal asks top sports personalities for their thoughts, ideas, aspirations and likes. Today, Golf Digest Chair & Editorial Dir JERRY TARDE.

What I Like...
An insight: The most powerful question to ask yourself every day: What would you do if you had no fear?
An influential person in my career: Father HURLEY: Inspiring high school priest who forced me to decide between debating team and newspaper, which led me to forget the law and dive into journalism.
An out-of-the-box idea: How about a game that takes 150 acres, five hours a day and thousands of dollars a year to play. You'll never get any good, kids and old women will beat you, and once you play, you'll think it's the greatest game ever.

A timeless idea: Handwritten thank-you notes.
A business deal: Signing TIGER WOODS as a Golf Digest playing editor 1997-2011; not a bad run.
A sports facility: Augusta National, where chicken sandwiches are still $1.50.
A sports event: Open Championship at St. Andrews, where golf has been played for 500 years.
A hire: DAN JENKINS, when Sports Illustrated thought he was done. It turned out, he was only getting started.
A brand: Titleist -- built on the pyramid of influence.
A trend: Unleashing magazines on tablets: print goes Hollywood.
An innovation: GPS as publishing game-changer.
A pro league or team business initiative: Golf in the Olympics, Rio 2016.
A story that bears watching: DONALD TRUMP buying golf courses.
An idea or invention I wish I had thought of: Velcro.
A fantasy job: The one I have.

What I Like About...
My job: The people I get to hang out with.

Sports: The rule of law.
Sports business: Retiring to do what?
Sports media: Old enough to remember when Media was a bus stop in Greece.
Sports technology: NBC Golf simulcast on Golf Channel.
Competing: Is 100 percent preparation.
The future of sports business: Interactive cable programming.
Sports fans: Coming out to watch KEEGAN BRADLEY.

What I Would Like To…
Change: Making everything more affordable.
Change in what I do: Not have to go through airport security.
See: Tiger win and lose gracefully.
See more of in sports: Famous athletes signing autographs for kids.
See more of in sports business: Underpromising and overdelivering.
See less of in sports: Athletes so rich they disconnect from the fan.
See less of in sports business: Overpromising and underdelivering.
See different: Athletes saying what they really mean and not being pilloried by the media who asked the question.
Eliminate: Knee-jerk criticism of golf by pandering politicians.

What I Don’t Like…
In general: Having to park in a state other than the one in which the sporting event is being played.
Pet peeve: Golf commentators named “Sir Nick.”
In sports: Repeating the same TV commercials -- except for the ones with the baby who talks like an adult.
In business: Agents who tell you they’ve asked their player when you know they didn¹t.
About sports fans: Accepting rudeness and mediocrity.

What I Like…
People: Stealing a Dan Jenkins, I like people who like me.
About myself: That I’ve surrounded myself with people smarter than I am.
Heroes: PICASSO, because the moment he got good at something, he had the courage to stop doing it and move on.
Players: ARNOLD PALMER, because he unfailingly treats everyone with grace and humility.
Teams: Wake Forest Deacons, New York Yankees, American Ryder Cup team.
Possession: Golf Digest -- I think a sense of ownership is critical even when you’re a lowly employee like me.

Time of year: The Masters through British Open, because outdoors is better than indoors.
Magazines: The New Yorker, Vanity Fair, Hemmings.
Websites: Ours, of course, plus, Daily Beast.
Gadget: iPhone.
iPad apps: Instagram, Rue La La, GolfLogix.
Chores: Answering email.
Hobbies: Fly-fishing, horse racing.
Trips: Three-day member-guests.
TV: The Masters, the Olympics.
Food: Snapper soup at Pine Valley.
Dessert: Macaroons at the Links Club.
Scent: South Jersey pine.
Vacation spots: Abaco, the Bahamas; Manchester, Vt.
Quote: “In crisis management, there’s just four rules: Get it right, get it fast, get it out, get it over. … If you try and eliminate one of those steps, you’ve got troubles.” – WARREN BUFFETT