The Brewers and WTMJ-AM Thursday announced that they have "agreed to another extension" of their radio rights agreement, according to Bob Wolfley of the MILWAUKEE JOURNAL SENTINEL. Brewers COO Rick Schlesinger said that there were "'several' other stations that had expressed interest in acquiring Brewers radio rights, but WTMJ Radio and the team reached agreement before serious discussions with other parties took place." Schlesinger: "The conversations were, I would say, spirited. We had a lot of thoughts, as they did, about what they wanted to see out of the relationship. It’s not just economics these days. There is a whole range of marketing, branding, programming, production and financial arrangements. From those discussions we found enough common ground that we were able to forge a new extension. It was somewhat of a different environment than the last time." Schlesinger did not disclose whether the rights fee for the games increased. He added that the team is "pleased with the placement of the games on 620 AM and was not interested in having them also air on one of Journal Broadcast’s FM stations, except in cases of programming conflicts." Schlesinger: "From our perspective, the signal strength of 620, the continuity of 620 and the overwhelming impact of that signal, we are in a very good situation in Wisconsin. We think staying on 620 AM gives us the broadest appeal" (MILWAUKEE JOURNAL SENTINEL, 3/30).
