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Marketing and Sponsorship

Nike Once Again The Predominant Shoe Sponsor Of NCAA Women's Tournament Teams

Nike and its affiliated brands sponsor 50 of the 64 teams in the NCAA women’s basketball tournament, down one from 51 in last year's tourney, according to THE DAILY's annual breakdown of the shoe and apparel brands worn in the tourney. Twelve teams wear adidas shoes, the same number as last year. Under Armour has lost two teams in the tourney, going from four teams in '11 to only two this year. Russell Athletic supplies the jerseys for four schools, the same number from last year, while Jordan Brand jerseys are worn by one team. Schools in the chart below are listed by region in their seed order. The first round of the NCAA tournament begins Saturday (THE DAILY).

DES MOINES REGION
FRESNO REGION
TEAM SHOE/JERSEY TEAM SHOE/JERSEY
1) Baylor Nike/Nike 1) Stanford Nike/Nike
2) Tennessee adidas/adidas 2) Duke Nike/Nike
3) Delaware Nike/Nike 3) St. John's Nike/Nike
4) Georgia Tech Nike/Russell 4) Purdue Nike/Nike
5) Georgetown Nike/Nike 5) South Carolina Under Armour/
Under Armour
6) Nebraska adidas/adidas 6) Oklahoma Nike/Nike
7) DePaul Nike/Nike 7) Vanderbilt Nike/Nike
8) Ohio State Nike/Nike 8) WVU Nike/Nike
9) Florida Nike/Nike 9) Texas Nike/Nike
10) BYU Nike/Nike 10) Middle Tenn State Nike/Nike
11) Kansas adidas/adidas 11) Michigan adidas/adidas
12) Fresno State Nike/Nike 12) E. Michigan adidas/adidas
13) Sacred Heart adidas/adidas 13) South Dakota State Nike/Nike
14) Arkansas-Little Rock Nike/Nike 14) Creighton Nike/Nike
15) Tennessee-Martin adidas/adidas 15) Samford Nike/Russell
16) UC Santa Barbara Nike/Nike 16) Hampton Nike/Russell
RALEIGH REGION
KINGSTON REGION
TEAM SHOE/JERSEY TEAM SHOE/JERSEY
1) Notre Dame adidas/adidas 1) UConn Nike/Nike
2) Maryland Under Armour/
Under Armour
2) Kentucky Nike/Nike
3) Texas A&M adidas/adidas 3) Univ. of Miami Nike/Nike
4) Georgia Nike/Nike 4) Penn State Nike/Nike
5) St. Bonaventure adidas/adidas 5) LSU Nike/Nike
6) Arkansas Nike/Nike 6) Rutgers Nike/Nike
7) Louisville adidas/adidas 7) Green Bay Nike/Nike
8) California Nike/Nike 8) Kansas State Nike/Nike
9) Iowa Nike/Nike 9) Princeton Nike/Nike
10) Michigan State Nike/Nike 10) Iowa State Nike/Nike
11) Dayton Nike/Nike 11) Gonzaga Nike/Nike
12) Fla. Gulf Coast Nike/Nike 12) San Diego State Nike/Nike
13) Marist Nike/Nike 13) UTEP adidas/adidas
14) Albany Nike/Jordan 14) Idaho State Nike/Nike
15) Navy Nike/Nike 15) McNeese State Nike/Nike
16) Liberty Nike/Nike 16) Prairie View Nike/Russell

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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