Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Marketing and Sponsorship

Chevy Working On New '13 NASCAR Entry To Replace Impala

Chevrolet is “developing a new car with a new name for its 2013 NASCAR entry, replacing the Impala used by Team Chevy, and plans to eventually market and sell the new model to consumers,” according to Chrissie Thompson of the DETROIT FREE PRESS. Chevy spokesperson Monte Doran said that the dealership and racing versions of the car “will be unveiled this year, after the New York auto show in April.” The new car “will use a nameplate not currently in Chevy's lineup.” Chevrolet VP/Performance Vehicles & Motorsports Jim Campbell said, "We are keeping the wraps on the new car for now and will continue to prepare for next season by testing camouflaged vehicles." Thompson notes the new car “may resemble the Chevy Caprice currently imported from Australia for U.S. police forces.” In addition, a “closely related, shorter vehicle called the Commodore, which doubled as the now-discontinued Pontiac G8, could also inspire the new car” (DETROIT FREE PRESS, 3/14). SCENE DAILY’s Bob Pockrass noted Chevy teams “have campaigned Impalas since 2007.” Campbell: “The Impala has been a critical part of Chevrolet’s success in the NASCAR Sprint Cup Series and we are confident the new race car will allow us to remain the most successful name in NASCAR Sprint Cup Series history” (SCENEDAILY.com, 3/13).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/03/14/Marketing-and-Sponsorship/Chevy.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/03/14/Marketing-and-Sponsorship/Chevy.aspx

CLOSE