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Marketing and Sponsorship

Lucas Oil Signs Multiyear Extension Of AMA Motocross Series Title Sponsorship

Lucas Oil has signed a multiyear extension of its title sponsorship of the AMA Motocross series. The company will continue to sponsor and manage television production for the 12-race series, which is managed by MX Sports Pro Racing and Alli Sports. Financial terms of the deal were not available. Lucas Oil Pro Motocross Championship Series GM Mark Carter said, "Their re-signing is a huge uptick for the series. We all have the same goals in mind for growth on the broadcast of races and onsite." Lucas Oil signed its first deal to sponsor the series in '09. Alli Sports and MX Sports plan to rebrand the series with a new logo when the series opens in May. There will be new TV graphics during broadcasts, as well. Over the last three years, Lucas Oil Motocross has generated audience increases on TV and at events. The series has expanded from three live races in '08 to 10 races live on NBC Sports Network. Attendance has also risen to an average of 20,000 fans per race, up from 15,000 fans per race in '08.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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