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Marketing and Sponsorship

Marketplace Roundup

In Boston, Sarah Coffey reported Red Sox 1B Adrian Gonzalez and Eastern Bank “are teaming up for a second year in an endorsement agreement that includes a charitable partnership, personal appearances and promotions.” Eastern Bank first signed Gonzalez in ’11 after he “was traded to Boston.” The bank and NESN are creating a campaign featuring Gonzalez that includes “television, in-branch and online advertisements; a social media promotion on the bank’s Facebook page; personal appearances made by Gonzalez, and more” (BIZJOURNALS.com, 2/27).

COME FLY WITH ME
: In Milwaukee, Don Walker reported Southwest Airlines “is the new official airline sponsor” of the Brewers. Terms of the deal were not released, but the partnership “includes in-stadium signage, a plan for a field-level interactive experience and a new ‘How Far Did It Fly’ feature during Brewers' home games” (JSONLINE, 2/27).

HAVE IT YOUR WAY: Burger King Corp. (BKC) yesterday announced a licensing agreement with franchisee Ron Devine and BK Racing LLC. As part of the agreement, BKC will sponsor the primary paint scheme on the No. 83 Sprint Cup car driven by Landon Cassill and No. 93 car driven by David Reutimann. The cars made their debut last night at the Daytona 500. The fast food restaurant chain will leverage the sponsorship both on and off the track, through select regional marketing programs and promotions (Burger King).

START SPREADING THE NEWS: In Portland, Allan Brettmann reported MMA apparel brand Respect Your Universe yesterday announced “it has raised $1.5 million in equity financing.” RYU intends to use the proceeds from the financing “to accelerate its investment in innovative product and marketing initiatives to drive brand awareness and revenue growth.” RYU is based in Portland and led “by a cadre of Nike alumni” (OREGONLIVE.com, 2/27).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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