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NFL Network Sees Scouting Combine Coverage Key To Owning Time From Bowls To Draft

The fact that the NFL Scouting Combine has become such a big programming initiative for NFL Network comes as no surprise to some of the league's senior execs. "Our goal is to really own that period of time from the end of college to the NFL Draft," said NFL Network Senior VP/Programming & Production Mark Quenzel. "The Combine is where the rubber meets the road for a lot of players." NFL Network totaled 6.6 million viewers for its coverage of the '11 NFL Scouting Combine, up 27% over 5.2 million total viewers in '10. Quenzel still views it as a growth property for NFL Network. "It seems like a great time here. Overall interest in anything having to do with the NFL does well," he said. "It's not everybody's cup of tea. But it works because it's different from anything else you see on TV." One of the announcers NFL Network plans to lean on is Mike Mayock, who Quenzel describes as the star of NFL Network's Combine coverage. "He literally knows every fact on every kid there," Quenzel said. During this year's coverage, Quenzel said he is paying closer attention to the statistics that get thrown around, making sure NFL Network's 22 on-air talent at the event properly explains them. The network also will roll out a computer graphics program that demonstrates what some of the statistics really mean and compares, for example, one player's time in the 40-yard dash to another's.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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