Menu
Franchises

Small Market A's Falling Behind AL West Teams With Significantly More Cash

The A's are "languishing in a dreary, antiquated stadium, desperate to leave but held hostage by Major League Baseball's protracted study of its ballpark options, now in its 36th month," according to a sports section cover story by Jorge Ortiz of USA TODAY. A's VP & GM Billy Beane, facing an "increasing monetary gap with the competition, is tilting at ever-bigger windmills." His latest "desperate attempt at keeping the A's viable" in the AL West was to sign free agent DH Manny Ramirez. The move comes in a "hectic offseason highlighted by the stunning signing of Cuban outfielder Yoenis Cespedes to a four-year, $36 million contract but characterized more by the trades of All-Star pitchers Gio Gonzalez, Trevor Cahill and Andrew Bailey for prospects." A's P Brandon McCarthy said the moves make "team-building and the competitive aspect that much harder here." McCarthy: "It's not even being a small-market team. It's being a dead-market team." Ortiz reports with more resources "allocated to signing amateur players, the payroll has shrunk from $67 million in 2011 to $57 million in 2012, prompting the wave of trades." The A's "retrenchment comes at a time when their division rivals are spending freely," as the Angels and Rangers are "flush with cash from new local TV contracts valued at $3 billion each." However, A's Owner Lew Wolff thinks that a new ballpark and the "ensuing corporate support from Silicon Valley companies could make the A's competitive again." Wolff: "Our revenues would be significantly higher even with our current TV agreement. Our budgeting is based on having a new ballpark with a market for more sponsors." He estimated that the increase would be $80-100M per year. Ortiz notes the A's ranked last in MLB "in attendance last season with an average of 18,232 -- actual head count was considerably lower -- and have seen their total turnout hover below 1.5 million each of the last three years" (USA TODAY, 2/23).

MANNY BEING MANNY: In San Jose, Mark Purdy wrote the Ramirez signing may sell the A's "a few extra tickets this summer," but Ramirez' recent history "shows that it's only a matter of time before he becomes a liability rather than an asset, or is suspended, or gets lost on the way to the Coliseum" (SAN JOSE MERCURY NEWS, 2/21). SI.com's Ann Killion wrote A's fans "have no idea what's going on" with the team. Killion: "Are they trying to win? Trying to sell tickets? Trying to send a message about their desired move to San Jose? Or simply trying to stuff the clown car?" Killion: "Manny hasn't been Manny for a very long time. Now he's going to be asked to help lead a team of kids in a decrepit stadium with a few thousand people in the stands. It's not exactly Fenway in October" (SI.com, 2/22). However, ESPN.com's Jerry Crasnick said of the deal, "There's no real downside on this. If the guy can hit anywhere close to where he used to be and he's motivated, we have a Hall of Fame-caliber hitter and if he doesn't, I haven't lost any money and maybe they even sell a few tickets in the process" ("Outside The Lines," ESPN, 2/22).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/23/Franchises/As.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/23/Franchises/As.aspx

CLOSE