Menu
Marketing and Sponsorship

Names & Faces: Head & Shoulders Preps Launch Of Phelps Campaign

In Cincinnati, David Holthaus reports Gold Medal-winning U.S. swimmer Michael Phelps appeared in N.Y. yesterday to launch an ad campaign for Procter & Gamble's Head & Shoulders shampoo. P&G said yesterday that TV spots for the shampoo featuring Phelps will "begin at month’s end, part of a full-blown campaign that will include Facebook, Twitter, digital and in-store promotions." P&G Associate Marketing Dir for Head & Shoulders April Anslinger said that the campaign will "go well beyond North America because he is recognized around the world." The campaign will be called "'Wash in Confidence,' stressing the shampoo’s dandruff-fighting effect." Phelps joins Steelers S Troy Polamolu and Twins C Joe Mauer as athlete endorsers for Head & Shoulders (CINCINNATI ENQUIRER, 2/9).

INFO ADS: Milwaukee-based Gruber Law Offices Marketing Manager Hanna Swanson yesterday said that attorney David Gruber and Packers QB Aaron Rodgers will be "filming a new set of ads for the law firm" this summer for airing later this year. In Milwaukee, Don Walker noted the "low-key informational ads featuring Gruber and Rodgers have been running for months now on local television." The new ads will "still have an informational quality to them," but Swanson said that there may be "some 'new creative' in the ads" (JSONLINE.com, 2/8).

FRESH NEW FACE: YAHOO SPORTS' Kevin Iole noted boxer Mike Lee is the "unlikely new face of Subway." Subway CMO Tony Pace "didn't set out to land a boxer, but he felt Lee's looks, his ease on camera, and his devotion to the brand made him a fit." Pace said, "The thing about Mike that is very valuable -- though he was by no means famous when we did the deal with him -- is that he is really, really a fan of the Subway brand. That was important to us. Nobody knew who Jared Fogle was before he told his story" (SPORTS.YAHOO.com, 2/8). Lee's endorsement deal with Subway was examined by SportsBusiness Journal last November.

RAISING THE PRICE: GOLF WORLD's Tim Rosaforte notes golfer John Huh recently signed with agent David Chun at World Sport Group, but he "does not have an equipment contract with Ping -- despite using their clubs and wearing the logo." Rosaforte writes the fact they "are 'in negotiations,' means the price has just gone up." Huh, a rookie on the PGA Tour this year, has been in contention in two of the three events he has entered this year (GOLF WORLD, 2/13 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/09/Marketing-and-Sponsorship/Names-Faces.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/09/Marketing-and-Sponsorship/Names-Faces.aspx

CLOSE