SBJ In-Depth: MLS Season Opener
Major League Soccer begins a new season by welcoming the Montreal Impact as its 19th franchise. Will the league now make a decision on a 20th franchise? We will look at the league’s business strategy, from expansion and sponsorship, to ticketing and television. How will MLS build its fan following and boost avidity for the sport, and what strategies will the league employ to grow its revenue streams.
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