Menu
Marketing and Sponsorship

Vikings' Peterson Changes Mind About Switching Numbers Due To Jersey Costs

Vikings RB Adrian Peterson has changed his mind about switching his jersey number for the '12 season after he said that he was informed it would "cost a million bucks to make the change,” according to Mark Craig of the Minneapolis STAR TRIBUNE. Peterson wrote on his Twitter feed, “Why in the hell do I have to pay a Million dollars to change my number! I don't even get paid a million dollars by my sponsors a year! Wow!!!” He continued, “I have to pay a Million Bucks! Somebody's winning in that situation & ITs not me! So clearly with that said I won't be changing my number This years!” Craig noted Peterson last week “floated the idea of changing his uniform number from 28 to either 23 or 21.” Players who have switched numbers in recent years have had to "pay Reebok a refund for existing jerseys.” Nike is taking over the NFL jersey business in 2012 (STARTRIBUNE.com, 2/1). NFL.com’s Simon Samano wrote the thought -- or "hope, at least -- among players was that they wouldn’t have to purchase the existing inventory of jerseys with the number they want to abandon since Nike is taking over the NFL's license from Reebok in April.” However, Peterson was informed yesterday the "policy is still in place” (NFL.com, 2/1).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/02/Marketing-and-Sponsorship/Adrian-Peterson.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/02/02/Marketing-and-Sponsorship/Adrian-Peterson.aspx

CLOSE