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Marketing and Sponsorship

Warming Up: The Must-Have Souvenir At Super Bowl XLVI Is Not For Sale

The "must-have souvenir from the first few days" of Super Bowl XLVI is a "humble, hand-knitted scarf, originally intended to keep warm -- and make noticeable -- the 8,000 local volunteers who are the backbone of any Super Bowl week," according to Judy Battista of the N.Y. TIMES. However, the scarves are "not for sale." The Super Bowl Host Committee got the idea to have members of the community "knit them and give them to volunteers from a similar effort staged at the Special Olympics a few years ago." As a result, the host committee "received 13,024 six-foot-long, blue and white scarves." The colors were "meant to match the Indianapolis Super Bowl logo," but they also "conveniently are the colors of the Indianapolis Colts." The scarves came "from 45 states, Washington, D.C. and four other countries." The project did "not dictate a pattern or a stitch, and so they are [as] varied as their creators, some with stripes, some with fringe." The scarves have "become an unintended symbol of Indianapolis’s embrace of the homespun feel for its Super Bowl" (NYTIMES.com, 1/31). Indianapolis Host Committee President & CEO Allison Melangton said, "Two years ago, we asked people in Indiana to knit scarves for out volunteers, many of which will be working outside. It started out as an Indiana project, and it reached out across the globe." FOXSPORTS.com's Nancy Gay noted Super Bowl Host Committee Chair Mark Miles two years ago "though the scarf project was pretty wacky." He said, "At the time it didn't register with me. I thought the idea of getting 8,000 scarves was preposterous." However, Miles this week is "wearing a Super Scarf knitted by a surgeon." Miles: "He does surgery for breast cancer and he taught himself how to knit for this project" (FOXSPORTS.com, 1/31).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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