Centerplate Signs Deal With Farm Aid Around Chili Sales At Super Bowl XLVI
Centerplate has signed a deal with Farm Aid to benefit the group’s food network at Super Bowl XLVI in Indianapolis. The partnership calls for Centerplate, the food provider at Lucas Oil Stadium, to donate $2 for every bowl of red beef chili, green pork chili and vegetarian white bean chili it sells Sunday at general concession stands and in the suites. The price is $8 for a bowl of chili. The three specialty dishes are being made with ingredients sustainably produced by family-owned farms in Indiana. Homegrown is the division of Farm Aid connecting Centerplate with farmers to obtain the authentic ingredients. The three farms involved with the effort will be mentioned by name on signs at two portable stands on the main concourse, branded with the Homegrown label. To recognize the Centerplate-Farm Aid partnership, singer John Mellencamp, a Farm Aid board member and one of the group’s three co-founders, is expected to make a few television appearances to promote the program, said Centerplate CMO Bob Pascal. Mellencamp, an Indiana native, has been involved with Farm Aid since the organization was founded in '85 with annual concerts to raise awareness for the key role family farms play for feeding Americans. For Centerplate, the Super Bowl initiative falls in line with its use of locally-grown foods in other major league markets where the concessionaire operates, Pascal said.