Menu
Download the app

SBJ subscribers – Enhance your experience with the revamped iOS app

Facilities

Centerplate Signs Deal With Farm Aid Around Chili Sales At Super Bowl XLVI

Centerplate has signed a deal with Farm Aid to benefit the group’s food network at Super Bowl XLVI in Indianapolis. The partnership calls for Centerplate, the food provider at Lucas Oil Stadium, to donate $2 for every bowl of red beef chili, green pork chili and vegetarian white bean chili it sells Sunday at general concession stands and in the suites. The price is $8 for a bowl of chili. The three specialty dishes are being made with ingredients sustainably produced by family-owned farms in Indiana. Homegrown is the division of Farm Aid connecting Centerplate with farmers to obtain the authentic ingredients. The three farms involved with the effort will be mentioned by name on signs at two portable stands on the main concourse, branded with the Homegrown label. To recognize the Centerplate-Farm Aid partnership, singer John Mellencamp, a Farm Aid board member and one of the group’s three co-founders, is expected to make a few television appearances to promote the program, said Centerplate CMO Bob Pascal. Mellencamp, an Indiana native, has been involved with Farm Aid since the organization was founded in '85 with annual concerts to raise awareness for the key role family farms play for feeding Americans. For Centerplate, the Super Bowl initiative falls in line with its use of locally-grown foods in other major league markets where the concessionaire operates, Pascal said.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2012/01/30/Facilities/Centerplate.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2012/01/30/Facilities/Centerplate.aspx

CLOSE