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Volume 24 No. 156
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D'Backs Draw More Than 800 People For First Sponsors Award Show

The D'Backs drew more than 800 people for their inaugural Most Valuable Partner Awards show held Thursday in Chandler, Ariz. Team execs said the event successfully veered away from the increasingly staid annual sponsor summits many teams have held. "It was everything we hoped it would be, and then some," said D'Backs President & CEO Derrick Hall. "The big thing I heard was a lot of sponsors coming up to me afterward and saying they wanted to spend more and activate more with us going forward. So I think we created that element of competition among our sponsors we were after, and certainly a new level of entertainment and education to best practices among our sponsors." Hall led off the evening with an Oscars-style song-and-dance routine, including reworkings of Broadway standards "Hello Dolly," "Be Our Guest" and "I Feel Pretty," with new lyrics about the D'Backs and their sponsors. A similar number later, called "Sell Me More," recalled "Grease."

Brand Integration Pepsi
Marketing Activation Chevrolet
Community Partnership Chase
D'Backs Ambassador Award APS
Rookie of the Year Streets of N.Y. Pizza
Lifetime Achievement Gila River Casinos
MVP (Silver Slugger division) Sanderson Ford
MVP (Gold Glove division) Pepsi