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Marketing and Sponsorship

Skechers Replaces Kim Kardashian With Bulldog For Super Bowl Spot

Skechers for its Super Bowl ad this year is replacing Kim Kardashian with “a French bulldog,” according to Bruce Horovitz of USA TODAY. Skechers execs insisted that the “negative PR” around the end of Kardashian's three-month marriage to Nets F Kris Humphries “has nothing to do with their decision.” In the ad, a “tiny dog -- be-decked in Skecher’s new GOrun shoes -- races a pack of greyhounds.” However, the appearance of the greyhounds, “is raising eyebrows from an animal rights group Grey2K USA, which is petitioning to ax the ad.” The group claims that the greyhounds “were mistreated and kept in tiny cages at Tucson Greyhound Park.” The American Humane Society said that “no animals were harmed in the making of the ad.” Meanwhile, Mavericks Owner Mark Cuban “has a cameo in the new spot” (USA TODAY, 1/10). The spot will air during the two-minute warning of the first half (Skechers).

NOT WORTH THE COST: Denny’s is not advertising in the game after promoting the restaurant chain during the '09 and '10 games. Denny's CMO Frances Allen noted the company didn’t consider buying ad time during the Super Bowl this year, saying, "If you have a purpose for being in there, it’s great. It’s the most expensive airtime and I don’t really see the ROI for it." Allen: "It’s wonderful to have your ad talked about the next day and some people get great media out of that. But we’ve got a full year to support and blowing such a huge proportion of the budget on one spot -- it’s rarely the right decision” (ADWEEK.com, 1/6).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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