Menu
Media

SI's Deitsch Examines ESPN's NBA Coverage, Changes This Season

ESPN is moving its NBA studio show to L.A. this season “to take advantage of an increased role for Magic Johnson and the close proximity to some of the biggest NBA stars and celebrities,” according to Richard Deitsch of SI.com. The show will now tape at ESPN's L.A. Production Center at L.A. Live. Hannah Storm and Stuart Scott “have exited as pregame hosts,” as the net will have Johnson, Jon Barry, Chris Broussard and Michael Wilbon “in a free-flowing format, without a set host.” While ESPN execs claim that “this isn't a direct response to TNT's ‘Inside the NBA,’ clearly those in Bristol hope to duplicate the same chemistry that has made Turner's show the best in class.” ESPN Senior VP & Managing Editor of Studio Production Mark Gross said, "We are kind of thinking, 'Do we really need a traditional host for this show? Can't it be these four guys talking about the NBA like they would be talking about the NBA in the hallway or over dinner?' We are taking a chance and trying something different from most of our shows.” Deitsch writes ESPN has “high hopes for Johnson, but while he's one of the most likable guys in basketball and a great ambassador for the sport, he's an average analyst (at best) with a below-average voice.” It “doesn't help that Wilbon genuflects at his presence nearly every time they are together on air.” Still, the “bold, outside-the-box changes to the studio show are to be applauded.” The quartet “has the potential for interesting talk,” and it is a “smart group, even with Broussard's and Wilbon's tendency to show certain players an inordinate amount of love” (SI.com, 12/21).

SHAQ ATTACK: TNT's Charles Barkley appeared on NBC's "The Tonight Show" last night and discussed the addition of Shaquille O’Neal to the "Inside the NBA" crew. Barkley said, “Me and Shaq are going to have so much fun together. … I think he's going to be great on television. We're excited to have him.” NBC's Jay Leno referenced a promo for the show featuring O'Neal and said, “It looked like he took a little shot at you.” Barkley: “I had seen that before. That’s the people who I work with at TNT taking a shot at me because I take a lot of shots at them at work. That's OK. I'll take that. Welcome, Shaq” (“The Tonight Show,” NBC, 12/20).

SBJ Morning Buzzcast: April 24, 2024

Bears set to tell their story; WNBA teams seeing box-office surge; Orlando gets green light on $500M mixed-use plan

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/12/21/Media/ESPN-NBA.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/12/21/Media/ESPN-NBA.aspx

CLOSE