SBJ In-Depth: Golf
Professional golf enters the year with momentum generated by new TV deals for the PGA Tour and the emergence of young, engaging players who are quickly building loyal followings. We will see how the tours, media partners and sponsors plan to grow the game this year and how they will leverage events and talent in their marketing efforts. We will also look at how tournaments are working to boost attendance and enhance hospitality options for their corporate patrons.
Publishing Date: Jan. 9 Ad Close: Dec. 26 Materials Close: Dec. 28. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or firstname.lastname@example.org.