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Volume 24 No. 159
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SBD/SBJ Reader Survey: NHL And Motorsports

THE DAILY each day this week is presenting the results from the seventh annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of the NHL and motorsports. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.

Most effective NHL team owner

Mike Ilitch (Detroit Red Wings) 17.8%
Mario Lemieux/Ron Burkle (Pittsburgh Penguins) 13.6%
Comcast (Philadelphia Flyers) 9.1%
Ted Leonsis (Washington Capitals) 8.8%
Rocky Wirtz (Chicago Blackhawks) 8.1%

Respondents: 1,088

NHL team that has shown the most innovation in its business practices

Chicago Blackhawks 8.8%
Pittsburgh Penguins 8.6%
Washington Capitals 8.6%
Philadelphia Flyers 7.8%

Respondents: 1,088

Sponsor that does the best job activating around the NHL

MillerCoors/Molson Beer 17.3%
Bridgestone 13.4%
Geico 9.5%
Tim Hortons 8.7%
Verizon Wireless 6.4%

Respondents: 1,088

The NHL should ban player fighting

No, key part of the game 69.7%
Yes, time has come 23.3%
No opinion 7.0%

Respondents: 1,041

Event you’d rather see

Stanley Cup Final 68.0%
Winter Classic 29.8%
NHL All-Star Game 1.7%

Respondents: 1,046


Least effective NHL team owner

NHL (Phoenix Coyotes) 16.3%
Charles Wang (New York Islanders) 15.4%
James Dolan (New York Rangers) 10.2%
Tom Hicks (Dallas Stars)* 7.1%
Alan Cohen (Florida Panthers) 6.8%

*Since the close of the survey, Tom Gaglardi has become owner of the Stars.
Respondents: 1,088

What the next five years hold for the New York Islanders

Team will still be looking for a deal for a new arena 35.9%
Team will land a deal for a new arena 34.9%
Team will relocate 24.9%

Respondents: 1,009

In five years, the Winnipeg Jets will be

A successful team on and off the ice 53.5%
Struggling with ticket and corporate sales 33.7%
Not in Winnipeg 5.9%

Respondents: 1,000

What the next five years hold for the Phoenix Coyotes

Team will be sold; new buyer will relocate the team 66.4%
Team will be sold; new buyer will keep the team in Arizona 22.6%
Team will fold 7.2%

Respondents: 1,009

Biggest challenge facing NASCAR in the year ahead

TV ratings 28.9%
Attendance 23.1%
Mainstream appeal of drivers 18.1%
Rising cost of sponsorships 11.9%

Respondents: 830

Grade Brian France’s performance as chairman and CEO of NASCAR

A 7.1%
B 46.5%
C 36.8%
D 6.8%
F 2.8%

Respondents: 1,036

Property best positioned for growth

IZOD IndyCar Series 40.7%
AMA Supercross/Motocross 29.1%
NHRA 15.3%
American Le Mans 12.5%

Respondents: 752


Sponsor that does the best job activating around NASCAR 12.8%
Sprint Nextel 11.8%
Anheuser-Busch (Budweiser) 9.0%
Lowe’s 8.1%

Respondents: 892

Biggest challenge facing the IZOD IndyCar Series in the year ahead

TV ratings 33.6%
Marketing its drivers 31.2%
Attendance 19.6%

Respondents: 756

Grade Randy Bernard’s performance as CEO of the IZOD IndyCar Series

A 5.0%
B 35.0%
C 45.1%
D 10.5%
F 4.5%

Respondents: 737