Menu
Reader Survey

SBD/SBJ Reader Survey: MLB And NBA

THE DAILY each day this week is presenting the results from the seventh annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of MLB and the NBA. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.

Most effective MLB team owner

Hal Steinbrenner (New York Yankees) 21.9%
Bill Giles/David Montgomery (Philadelphia Phillies) 14.5%
John Henry/Tom Werner (Boston Red Sox) 14.5%
Nolan Ryan (Texas Rangers) 12.8%

Respondents: 1,346


Will Bud Selig sign an extension to remain MLB commissioner beyond 2012?

Yes 52.1%
No 34.8%
No opinion 13.1%

Respondents: 1,320

Will Frank McCourt own the Los Angeles Dodgers this time next year?

No 81.2%
Yes 10.8%
No opinion 8.0%

Note: Since the close of the Reader Survey, Los Angeles Dodgers owner Frank McCourt has agreed to a court-supervised sale of the franchise.
Respondents: 1,311

Most troubled MLB franchise

Los Angeles Dodgers 63.0%
New York Mets 15.0%
Tampa Bay Rays 11.9%
Oakland A’s 8.2%

Respondents: 1,317

 

Least effective MLB team owner

Frank McCourt (Los Angeles Dodgers) 32.5%
Fred Wilpon (New York Mets) 9.8%
Peter Angelos (Baltimore Orioles) 9.3%
Bob Nutting (Pittsburgh Pirates) 6.5%

Respondents: 1,346

MLB team that has shown the most innovation in its business practices

Boston Red Sox 14.6%
New York Yankees 13.3%
San Francisco Giants 10.1%
Philadelphia Phillies 7.9%

Respondents: 1,346

Sponsor that does the best job activating around MLB

Anheuser-Busch 34.7%
MasterCard 12.9%
Chevrolet 8.9%
State Farm 8.8%
Bank of America 8.5%

Respondents: 1,289

 

Most effective NBA team owner

Mark Cuban (Dallas Mavericks) 44.1%
Jerry Buss (Los Angeles Lakers) 20.1%
Peter Holt (San Antonio Spurs) 4.8%
Micky Arison (Miami Heat) 4.7%

Respondents: 1,203


NBA team that has shown the most innovation in its business practices

Dallas Mavericks 23.5%
Miami Heat 8.3%
Los Angeles Lakers 7.3%
Oklahoma City Thunder 7.1%

Respondents: 1,203

What the next five years hold for the Sacramento Kings and the New Orleans Hornets

Both teams will relocate 32.2%
The Kings will relocate 29.9%
Both teams will stay put 18.1%
The Hornets will relocate 11.1%

Respondents: 1,175

Sponsor that does the best job activating around the NBA

Nike 23.7%
Kia Motors 21.6%
Coca-Cola (Sprite, Minute Maid, Dasani) 13.4%
PepsiCo (Gatorade) 12.0%

Respondents: 1,203

 

Least effective NBA team owner

Donald Sterling (Los Angeles Clippers) 22.9%
James Dolan (New York Knicks) 16.4%
Maple Leaf Sports + Entertainment (Toronto Raptors) 6.0%
Dan Gilbert (Cleveland Cavaliers) 5.7%
Gavin and Joe Maloof (Sacramento Kings) 5.7%

Respondents: 1,203

The NBA’s 2011-12 season will

Start on time 2.9%
Start at the New Year 44.4%
Start in late February 18.4%
Be canceled 30.8%

Note: Survey was taken prior to the original start date of the 2011-12 NBA season
Respondents: 1,186

Feelings about the Miami Heat

Could never root
for the Big 3
49.3%
Neutral 31.8%
Heat’s Big 3 — best
thing for the NBA
13.7%

Respondents: 1,183

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/11/30/Reader-Survey/MLB-NBA-Survey.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/11/30/Reader-Survey/MLB-NBA-Survey.aspx

CLOSE