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Volume 24 No. 155
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SBD/SBJ Reader Survey: MLB And NBA

THE DAILY each day this week is presenting the results from the seventh annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of MLB and the NBA. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.

Most effective MLB team owner

Hal Steinbrenner (New York Yankees) 21.9%
Bill Giles/David Montgomery (Philadelphia Phillies) 14.5%
John Henry/Tom Werner (Boston Red Sox) 14.5%
Nolan Ryan (Texas Rangers) 12.8%

Respondents: 1,346

Will Bud Selig sign an extension to remain MLB commissioner beyond 2012?

Yes 52.1%
No 34.8%
No opinion 13.1%

Respondents: 1,320

Will Frank McCourt own the Los Angeles Dodgers this time next year?

No 81.2%
Yes 10.8%
No opinion 8.0%

Note: Since the close of the Reader Survey, Los Angeles Dodgers owner Frank McCourt has agreed to a court-supervised sale of the franchise.
Respondents: 1,311

Most troubled MLB franchise

Los Angeles Dodgers 63.0%
New York Mets 15.0%
Tampa Bay Rays 11.9%
Oakland A’s 8.2%

Respondents: 1,317


Least effective MLB team owner

Frank McCourt (Los Angeles Dodgers) 32.5%
Fred Wilpon (New York Mets) 9.8%
Peter Angelos (Baltimore Orioles) 9.3%
Bob Nutting (Pittsburgh Pirates) 6.5%

Respondents: 1,346

MLB team that has shown the most innovation in its business practices

Boston Red Sox 14.6%
New York Yankees 13.3%
San Francisco Giants 10.1%
Philadelphia Phillies 7.9%

Respondents: 1,346

Sponsor that does the best job activating around MLB

Anheuser-Busch 34.7%
MasterCard 12.9%
Chevrolet 8.9%
State Farm 8.8%
Bank of America 8.5%

Respondents: 1,289


Most effective NBA team owner

Mark Cuban (Dallas Mavericks) 44.1%
Jerry Buss (Los Angeles Lakers) 20.1%
Peter Holt (San Antonio Spurs) 4.8%
Micky Arison (Miami Heat) 4.7%

Respondents: 1,203

NBA team that has shown the most innovation in its business practices

Dallas Mavericks 23.5%
Miami Heat 8.3%
Los Angeles Lakers 7.3%
Oklahoma City Thunder 7.1%

Respondents: 1,203

What the next five years hold for the Sacramento Kings and the New Orleans Hornets

Both teams will relocate 32.2%
The Kings will relocate 29.9%
Both teams will stay put 18.1%
The Hornets will relocate 11.1%

Respondents: 1,175

Sponsor that does the best job activating around the NBA

Nike 23.7%
Kia Motors 21.6%
Coca-Cola (Sprite, Minute Maid, Dasani) 13.4%
PepsiCo (Gatorade) 12.0%

Respondents: 1,203


Least effective NBA team owner

Donald Sterling (Los Angeles Clippers) 22.9%
James Dolan (New York Knicks) 16.4%
Maple Leaf Sports + Entertainment (Toronto Raptors) 6.0%
Dan Gilbert (Cleveland Cavaliers) 5.7%
Gavin and Joe Maloof (Sacramento Kings) 5.7%

Respondents: 1,203

The NBA’s 2011-12 season will

Start on time 2.9%
Start at the New Year 44.4%
Start in late February 18.4%
Be canceled 30.8%

Note: Survey was taken prior to the original start date of the 2011-12 NBA season
Respondents: 1,186

Feelings about the Miami Heat

Could never root
for the Big 3
Neutral 31.8%
Heat’s Big 3 — best
thing for the NBA

Respondents: 1,183