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Volume 24 No. 158

Research and Ratings

Sports execs said that State Farm has the biggest sponsor presence in college basketball, according to data from a Turnkey Sports Poll taken in October. Thirty-one percent of respondents felt State Farm had the biggest presence. Capital One had the next highest rate of response at 18%, followed by Allstate at 10% (Turnkey Sports Poll).

WHICH OF THE FOLLOWING SPONSORS HAS THE
BIGGEST PRESENCE IN COLLEGE BASKETBALL?
SPONSOR
%
State Farm
31%
Capital One
18%
Allstate
10%
Reese's
5%
Home Depot
4%
UPS
3%
MillerCoors
2%
Hyundai
0%
Not sure/No response
27%