The Buccaneers "announced sweeping changes Wednesday in the pricing and structure of the team's 2012 season tickets," according to Stephen Holder of the ST. PETERSBURG TIMES. The team said that prices on 80% of the seats at Raymond James Stadium will be "reduced next season while others will remain flat for a fourth consecutive season." The Bucs are "taking steps to increase attendance at their home venue, where sales have been sluggish during the past several seasons." General admission tickets for kids that "currently sell for $17.50 will be reduced to $15, and some adult general admission tickets that currently cost $35 will be reduced to $30." Discounts for season tickets versus individual games "will be larger, in some cases as much as 45 percent." Some lower-level end zone seats, "which currently cost $89, will be reduced to $75 per game." In addition to reduced prices, there will also be "perks the team hopes will appeal to fans, including meet-and-greets with players, free wireless Internet access and exclusive events limited to club-seat purchasers." The food and beverage discount offered to season-ticket holders will "increase to 15 percent from 10 percent, and the 10-month payment plan returns for a second straight year." (ST. PETERSBURG TIMES, 11/24).
