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Marketing and Sponsorship

Best Buy Returning To Super Bowl For Second Straight Year With 30-Second Spot

Best Buy has “purchased one 30-second spot, marking the second time in its 45-year history that it will advertise during the Super Bowl,” according to Natalie Zmuda of AD AGE. The retailer made its Super Bowl debut during last year's game. Best Buy CMO Barry Judge said that the company “has plans to focus on a new launch during the spot.” Judge: "We think we have something interesting and new to say, and it's going to be about a new thing we're going to launch. If we weren't launching it, we wouldn't be doing it.” Judge said that “once the upcoming holiday campaign is finalized, he'll begin focusing on the creative concept for Super Bowl.” Zmuda noted Judge will also “be thinking of ways to maximize exposure beyond just the commercial.” Judge: "There's a way to get much more out of it than you could in the past." Crispin Porter & Bogusky will “again handle creative on the Super Bowl spot” (ADAGE.com, 11/7).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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