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Marketing and Sponsorship

Hello, This Is Peggy: Discover Signs Five-Year Extension Of NHL Sponsorship

The NHL has renewed its partnership with Discover Financial Services with a five-year deal. Financial terms of the deal were not available, but as part of the deal, Discover becomes the title sponsor of the NHL’s inaugural NHL on NBC broadcast on Thanksgiving Friday, Nov. 25. The broadcast of the Red Wings-Bruins game will be called the Discover NHL Thanksgiving Showdown. The NHL and Discover will promote the game with a float in Macy’s Thanksgiving Day parade the day before featuring Grammy Award-winning artist Cee Lo Green. The float, which is titled “Frozen Fall Fun” is designed to reflect a fall hockey theme. “We’re hoping to build a new platform from a viewership standpoint to reach a broader audience of casual sports fans,” said NHL Group VP/Integrated Sales Dave Lehanski. “The parade is televised on NBC, which makes it easier for us to create a tie to the game.” Discover had signed a one-year deal with the league last season to become the NHL’s official credit card in the U.S., and the partnership included a presenting sponsorship role of the '11 NHL All-Star Game in Raleigh. This season's All-Star Game is in Ottawa, and Visa is the league’s Canadian partner in that category. Discover VP/Brand Communications Jennifer Murillo said Discover was not specifically looking to gain ownership over an NHL event, but it was instead looking to broaden its involvement across the NHL’s major events. Discover will remain the official card of the NHL Winter Classic, NHL Awards and the NHL Draft, as well as the NHL All-Star Game on U.S. telecasts. Discover began running 30-second TV ads featuring Blackhawks C Patrick Kane and Bruins G Tim Thomas last night.

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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