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Volume 24 No. 112

In The Studio

Octagon Exec VP Mark Coughlin stopped by the studio to talk about trends in sports consulting and motorsports. Part one of the discussion focused on NASCAR. Coughlin, who oversees Octagon's office in Huntersville, NC, shed some light on how Octagon client Sprint evaluates its NASCAR sponsorship, what the fragmentation of full-season primary sponsorships means for NASCAR teams and where the best value is for sponsors looking at NASCAR.