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Marketing and Sponsorship

NASCAR Chair Brian France Sees Cause For Optimism For Sponsorships

NASCAR Chair & CEO Brian France said that it is "unrealistic to think NASCAR could emerge unscathed from the recession and the slow recovery," but amid the setbacks, he "sees cause for optimism," according to Erik Spanberg of SCENE DAILY. France said, "We’ve had a number of sponsors join us. We’ve had some leave. But the net has been a growth year for us. Now that doesn’t mean it’s easy. It doesn’t mean that the teams aren’t working a lot harder to obtain primary sponsorships or anything comes easy because the economy is still (bad), as we all know." Spanberg noted Sprint has two years left on its 10-year, $750M title sponsorship of the Cup series, and Sprint execs last summer indicated that they "hoped to renew the agreement, a notion France endorsed." France: "You’ve heard me say our goal is always to renew with the incumbent provided it’s a good fit for both companies. It’s certainly been that. So my goal is to ultimately get a renewal and those conversations are ongoing. We’ll see how it plays out." France said that he and NASCAR are also doing more to "help teams land sponsors, including joint sales pitches and greater collaboration." NASCAR has also launched a campaign to "bring technology and environmentally friendly companies into the sport, an effort that started with the addition of ethanol-blend fuel being used on the track this season." France said, "If you look at the typical companies that sponsor within NASCAR, you won’t see a lot of technology companies and you won’t see very many green companies. We’re trying to change that" (SCENEDAILY.com, 10/27).

SEARCHING FOR SPONSORS: In Jacksonville, Don Coble notes one of the drivers the economy has affected is David Ragan. As Ragan looks for sponsors and race teams, his schedule will be "filled with sales pitches, talking to car owners and finishing out the season in the No. 6 UPS Ford at Roush Fenway Racing." Ragan's UPS deal was "downgraded to a part-time sponsorship, and it moved over to fill in some of the holes on" driver Carl Edwards' car. Ragan said, "I can do Nationwide and wait for the economy to turn back around. Until then, I'll be meeting with sponsors and trying to put something together" (FLORIDA-TIMES UNION, 10/28).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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