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Marketing and Sponsorship

AT&T Inks Three-Year Extension Of NCAA Corporate Champion Sponsorship

AT&T, the NCAA’s longest-standing partner, "has extended its corporate champion sponsorship" by three years, according to Michael Smith of SPORTSBUSINESS JOURNAL. The agreement "keeps AT&T on board as the NCAA’s official wireless service provider and a heavily integrated sponsor of CBS’s basketball broadcasts, including 'At the Half.'" Terms of the deal were not released, but NCAA corporate champion deals in the past "have sold in the low eight figures annually." AT&T "has committed to more activation against the NCAA’s championships in women’s basketball, baseball and lacrosse." There is "not an exclusive content play for AT&T because of the NCAA’s TV Everywhere approach of putting all of the men’s basketball tournament games on March Madness on Demand, but AT&T will have the opportunity to pass through some rights to its handset partners." Turner Senior VP/NCAA Partnerships Will Funk said that there "also exists a possibility for AT&T to work with LG, an NCAA corporate partner." Funk and CBS Sports Senior VP/Sales & Marketing Chris Simko said that they "plan to limit the corporate champion program to the three current brands" -- AT&T, Coca-Cola and Capital One -- but "intend to expand the partner program from the 10 categories represented now" (SPORTSBUSINESS JOURNAL, 10/24 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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