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Marketing and Sponsorship

Marketplace Roundup

THE BIG LEAD’s Barry Janoff reported Chrysler UK has “signed a deal that makes it the NFL’s official car sponsor in the U.K.” Financial terms of the deal were not disclosed. GM is the official auto marketing partner of the NFL in the U.S. The Chrysler deal “follows on the heels of Papa John’s signing an agreement to become the NFL’s official pizza sponsor in the U.K.” Chrysler said it will receive a “comprehensive rights package relating to the NFL’s assets and key events," including yesterday's NFL International Series game and the Super Bowl. The agreement also includes “exclusive broadcast sponsorship of Sky Sports’ live NFL coverage throughout the 2011 season” (THEBIGLEAD.com, 10/23).

GET ON THE BUS: The NFL launched a new “Play 60” ad yesterday that aired during the week's NFL coverage. The spot featured Panthers Owner Jerry Richardson driving a school bus taking kids, Panthers cheerleaders, the team's mascot and Panthers players and coaches to a workout field. The promo included QB Cam Newton, WR Steve Smith and coach Ron Rivera, among others. The spot’s announcer said, “Hop on the Play 60 bus and join the movement today at NFLRush.com” (THE DAILY).

BIZ BOOMING FOR BUSCH?
In Charlotte, Jim Utter reports Kyle Busch Motorsports “will be expanding next season.” Busch announced on Friday that his organization “will field a full-time team in the NASCAR Nationwide Series next season, for which he likely will drive several races” (CHARLOTTE OBSERVER, 10/22). Busch said that he is “only a few races shy” of having his No. 18 Camping World Truck Series entry “fully sponsored for next season” (SCENEDAILY.com, 10/21). YAHOO SPORTS’ Jay Busbee wrote the announcement “certainly answers questions of whether Busch would be able to sustain his team financially; he'd made comments earlier about the difficulty of sustaining his truck team, and in fact had to shutter one because of sponsor issues” (SPORTS.YAHOO.com, 10/21).

LINE 'EM UP! The Lightning announced the team has renewed its sponsorship with Blue Cross & Blue Shield of Florida as the exclusive health insurance provider. The team has also signed a new agreement with CDW, with the company providing more than 300 flat-screen, HD LG TVs as part of the St. Pete Times Forum’s $40M renovation. CDW as part of the deal will receive various marketing elements (Lightning).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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