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Marketing and Sponsorship

Marketplace Roundup

The subject of Tiger Woods' marketability was debated by GOLF.com's weekly roundtable panel following Woods signing a deal with Rolex last week. Golf.com's Charlie Hanger wrote, “If Rolex is willing to sign him up now, imagine what will happen if he starts winning again? He might even get some more deals now, when the price to buy in is surely at an all-time low.” SI’s Mark Godich said, “Not sure he needs to start winning again to pad his account. In fact, I think the longer he goes without winning, the more the public will rally around him.” Golf.com’s David Dusek: “The offers will come back if Tiger starts to win. He won’t be able to command his pre-scandal price, but companies will want to associate with the comeback” (GOLF.com, 10/9). Meanwhile, in L.A., David Wharton noted big galleries “followed Woods all week" at the PGA Tour Frys.com Open, including a "drunk fan who charged onto the course during the final round and threw a hot dog at him before being apprehended” (L.A. TIMES, 10/10).

MILITARY INSPIRATION: The AP reported the design for Heat F LeBron James' latest edition of his LeBron 9 Nike is called "The Cannon” and was "inspired by the U.S. Air Force.” The military-green theme “is a nod to the Miami Heat having their first training camp since James joined the team last season at Hurlburt Field and Eglin Air Force Base.” The sneaker is priced at $170 and “will be released first in South Florida starting at midnight on Sunday” (AP, 10/8).

HIGH SEAS COURT: The AP’s Bernie Wilson noted the Carrier Classic, a men's basketball match up between Univ. of North Carolina and Michigan State “on the flight deck of the USS Carl Vinson” will take place on Nov. 11 and has signed a sponsor ship deal with Quicken Loans. Morale Entertainment Foundation Dir Mike Whalen said that “Quicken Loans has signed as the title sponsor and made a $111,111 donation to the Navy-Marine Corps Relief Society in honor of the game’s date, 11-11-11” (AP, 10/8).

ALL FOR ONE: Yesterday's episode of CBS’ “The NFL Today” featured a video montage of NFL clips intermixed with scenes from Summit Entertainment's upcoming release “The Three Musketeers.” It was also narrated by the stars of the film. After actress Milla Jovovich said, “This is ‘The NFL Today,’” CBS’ James Brown said, “Wow, Milla did a nice job there" ("The NFL Today," CBS, 10/9).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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