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Volume 24 No. 159
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Nike's Focus On China Market Continues With Construction Of Shanghai Campus

Nike plans to build “a campus in Shanghai similar to its world headquarters” in Oregon, according to Allan Brettman of the Portland OREGONIAN. Nike has emerged as the “top sports brand in China with a growing roster of stores in China that now stands at about 7,300.” Company officials have “repeatedly stated Nike's goal of expanding in China, and the company has substantial cash reserves to finance the expansion.” Univ. of Oregon Warsaw Sports Marketing Center Managing Dir Paul Swangard said that given Nike's expansion plans in China, as well as “the fact the company already has a sprawling European headquarters, it ‘would be a logical next step’ to build a campus in China.” Brettman notes while this month marks Nike's “30th year in China, the nation of more than 1.3 billion people emerged as a key market for Nike with the 2008 Summer Olympics in Beijing.” It took Nike “25 years to reach $1 billion a year in sales in China and the company doubled that number by the end of the last fiscal year.” Nike officials said that they are “confident of doubling the figure again in another four years” (Portland OREGONIAN, 10/7).