NHL.com averaged just over 4.7 million unique visitors last season (October '10-May '11), up 12% from 4.2 million viewers for the comparable period during the '09-10 season, according to data from comScore. The site saw 6.4 million unique visitors last April, which marked the end of the '10-11 regular season and the beginning of the Stanley Cup playoffs. The number of uniques in April was the highest monthly level over the last three years and was up 5% from the corresponding period in '10. The last two Aprils were the only periods over the last three years where the site has seen over 6 million unique visitors. The Rangers' website led all NHL clubs with around 229,000 average U.S. online visitors per month last season, followed by the Wild at 136,000 visitors. Among U.S. traffic to Canadian team sites, the Canadiens saw the highest monthly average of visitors last season (40,000). Listed below is a month-by-month trend of unique visitors to NHL.com over the last three years (THE DAILY).
| MONTH | UNIQUE VISITORS
(000) | MONTH | UNIQUE VISITORS
(000) |
| July '08 | 1,348 | February '10 | 3,932 |
| August '08 | 1,178 | March '10 | 4,527 |
| September '08 | 1,598 | April '10 | 6,092 |
| October '08 | 2,581 | May '10 | 5,315 |
| November '08 | 2,476 | June '10 | 3,547 |
| December '08 | 2,716 | July '10 | 2,188 |
| January '09 | 2,473 | August '10 | 2,091 |
| February '09 | 2,372 | September '10 | 2,618 |
| March '09 | 2,929 | October '10 | 4,300 |
| April '09 | 3,108 | November '10 | 4,127 |
| May '09 | 2,830 | December '10 | 4,530 |
| June '09 | 1,974 | January '11 | 4,555 |
| July '09 | 1,325 | February '11 | 4,224 |
| August '09 | 1,366 | March '11 | 4,943 |
| September '09 | 1,857 | April '11 | 6,407 |
| October '09 | 2,675 | May '11 | 4,590 |
| November '09 | 2,488 | June '11 | 4,214 |
| December '09 | 4,272 | July '11 | 2,507 |
| January '10 | 4,337 | August '11 | 1,924 |
