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Facilities

New Hospitality Clubhouse Planned To Debut At '13 Masters

Augusta National Chair Billy Payne "continues to pull the club into the modern ages with a luxurious new hospitality clubhouse that's expected to be among the most lavish in golf," according to Michael Smith of SPORTSBUSINESS JOURNAL. The new permanent structure, which will be called Berckmans Place, "will debut at the 2013 Masters and resemble a stately Southern mansion on the exterior with white columns framing the expansive front porch." Sources said that passes for the week "will run $6,000 each," creating "new revenue for the club and a top-of-the-line entertainment setting for the Masters' partners." The building is being constructed "along the right side of the fifth hole on course property next to Berckmans Road." Though Berckmans Place "won’t open for another 18 months, the club has begun distributing sales materials to some of its closest partners within the last few weeks." Club officials did not return calls seeking comment. One industry expert said, " The renderings give the appearance of something that will rival anything in golf. You’re seeing what happens when you have a sports marketing expert in charge of the Masters.” Sources indicated that the "first round of sales for Berckmans Place has focused on 'friends of the Masters.'" That circle would "include AT&T, ExxonMobil and IBM; additional partners, Rolex and Mercedes-Benz; and CBS and ESPN." Will Jones, "who runs Masters marketing, sponsorship and broadcasting, is spearheading the sales effort." A source said that Oklahoma City firm, Tom Hoch, "is handling design of Berckmans Place" (SPORTSBUSINESS JOURNAL, 10/3 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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