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Marketing and Sponsorship

Cam Newton Said To Become Charlotte's Most Notable Athlete

Panthers QB Cam Newton “could soon rival, or even eclipse, the late Dale Earnhardt as Charlotte’s most enduring sports icon,” according to Erik Spanberg of the CHARLOTTE BUSINESS JOURNAL. Newton has "electrified the city and the Panthers” with his combination of a “winning smile and what national experts are now billing as unlimited potential on the field.” GMR Marketing Exec VP Mike Boykin said, “He’s going to be a natural pitchman. Have you seen a smile like his since Magic Johnson?” Already, Newton “has eclipsed the celebrity of any player in the Panthers’ 16-year history.” Panthers PR Dir Charlie Dayton said that following the Sept. 18 opener against the Packers, “the supply of Newton jerseys for sale is limited, with more on back order.” Dayton: “They’re selling at a very brisk pace. He’s created the most demand we’ve had in a long time.” Newton already has deals with Under Armour and GMC Trucks, and UA Senior VP/Sports Marketing Matt Mirchin said, “One thing we thought Cam could do is transcend football. We signed him with the thought process that he has the potential to be a Pro Bowl quarterback and win Super Bowls. Nothing in the last two weeks has changed that.” GMC has “yet to unveil its plans for Newton.” Spanberg reports before being drafted, Newton and agency IMG "decided on a gradual process for endorsements.” The strategy is “to find blue-chip companies without creating too many demands detracting from his time learning the pro game.” IMG agent Carlos Fleming, who handles Newton’s marketing portfolio, said that “while Newton will be selective … the discussions with companies are constant” (CHARLOTTE BUSINESS JOURNAL, 9/23 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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