Menu
Marketing and Sponsorship

LPGA Classic Seeks Consortium Of Local Sponsors For '12 Event

Organizers of the LPGA Classic in Springfield, Ill. “may try to line up a group of Springfield-area businesses as interim sponsors for 2012” after State Farm dropped its title sponsorship this year, according to Dave Kane of the Springfield STATE JOURNAL-REGISTER. Tournament Exec Dir Kate Peters said that the “ultimate goal is still to find one or two major sponsors willing to put up about $2.3 million to keep the 36-year-old event in Springfield.” But Peters said that “short of making such a breakthrough in the next few months ... the alternative is to assemble a consortium of local sponsors.” The arrangement “would buy time to find major sponsors for 2013 and beyond.” Peters: "We're looking at a model of five to 10 (local businesses). We know the dollars we need, and however we divvy it up. … Let's say we call it the Heart of Illinois LPGA Classic. We're looking into companies who'll buy into that. We're looking for a hero -- or heroes." Peters said that $2M is the “minimum amount needed to keep the Classic alive for 2012.” But she added that the figure “probably would mean ‘tweaks in our budget,’ including a decrease in the $1.7 million purse that's been offered the past three years.” LPGA Commissioner Mike Whan “has raised the possibility of a one-year hiatus for the Classic,” but Peters “doubts there will be a 2013 tournament if one isn’t held in 2012.” Peters: "I have trouble seeing it come back if we miss next year" (Springfield STATE JOURNAL-REGISTER, 9/23).

SBJ Morning Buzzcast: April 23, 2024

Apple's soccer play continues? The Long's game; LPGA aims to leverage the media spotlight

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

NBC Olympics’ Molly Solomon, ESPN’s P.K. Subban, the Masters and more

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Molly Solomon, who will lead NBC’s production of the Olympics, and she shares what the network is are planning for Paris 2024. Later in the show, we hear from ESPN’s P.K. Subban as the Stanley Cup Playoffs get set to start this weekend. SBJ’s Josh Carpenter also joins the show to share his insights from this year’s Masters, while Karp dishes on how the WNBA Draft’s record-breaking viewership is setting the league up for a new stratosphere of numbers.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/09/23/Marketing-and-Sponsorship/LPGA-Classic.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/09/23/Marketing-and-Sponsorship/LPGA-Classic.aspx

CLOSE