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People and Pop Culture

What I Like...With Home Team Marketing President and Co-Founder Peter Fitzpatrick

Fitzpatrick likes the idea of packed
high school stadiums on Friday nights
In our continuing series, SportsBusiness Daily/SportsBusiness Journal asks top sports personalities for their thoughts, ideas, aspirations and likes. Today, Home Team Marketing President & Co-Founder PETER FITZPATRICK.

What I Like...
An insight
: Hard work pays off -- really!

An influential person in my career: My wife has influenced it more than anyone by making it possible with our family. Professionally, I've worked with some great people who I learned lots from: My dad, DAN DONNELLY (heads Starcom MediaVest Group's Coke team), STEVE MARGOSIAN (NBC Sports Group), ROY SEINFELD (Big Ten Network), SCOTT MALAGA (Chicago Fire).

An out-of-the-box idea: Dallas Cowboys launching their own apparel brand.

A timeless idea: High school sports, football stadiums packed on Friday nights.

A business deal: Time Warner-L.A. Lakers deal, Office of National Drug Control Policy's campaign into high schools, getting the Browns back to Cleveland!

A sports facility: Pro -- Progressive Field; high school -- Warren G. Harding Mollenkopf Stadium, Warren, Ohio.

A sports event: The Kentucky Derby.

A strategy: Be relentless.

A hire: Our dad.

A brand: Coke, Ralph Lauren, the NFL.

A trend: Going more local.

An innovation: The airplane -- still don't get it! In sports, better headgear.

A pro league or team business initiative: Cleveland Cavaliers post-LeBron efforts.

A story that bears watching: Continuing lack of funding with high school sports.

An idea or invention I wish I had thought of: Putting water in a bottle and selling it.

A fantasy job: Rock star for a day, sold-out stadium.

What I Like About...

My job: It's our own creation. We're not the spin-off of a big media or sports marketing company.

Sports: Teaches teamwork, respect, camaraderie.

Sports business: How can't you like working in sports?

Sports media: Changing every day. No one is smart enough to know the future.

Sports technology: Ditto.

Competing: Teaches you a lot about yourself.

The future of sports business: That it's happening now, and we can affect it.

Sports fans: Create so much community/civic pride.

What I’d Like To...

Change: Rising costs everywhere in big-time sports.

Change in what I do: Eat healthier.

See: Italy with my wife.

See more of in sports: Telling it like it is, a la CHARLES BARKLEY.

See more of in sports business: Focus on youth sport funding.

See less of in sports: Hugging at half court, pay to play.

See less of in sports business: Self-important people.

See different: A better example set by professional athletes on and off the field. Whether they like it or not, kids emulate them and pay close attention to their actions.

Eliminate: The Yankees (but keep [DEREK] JETER around), half the TV timeouts in NFL games.

What I Don’t Like...

In general: Snakes, loose dogs (from my paperboy days).

Pet peeve: Rudeness, clueless drivers, politics getting in the way.

In sports: Strikes and lockouts. Are you kidding me? Isn't there more than enough to go around?

In business: Intimidation tactics, lip service with no action.

About sports fans: Drunken idiots. I'd like to bring my kids to the game!

What I Like...

In people: Family and co-workers. I spend my whole life with them!

That would surprise those who know me: Some “OPRAH” shows and paging through People to watch the movie star train wrecks (after my wife puts it down)!

Above all else: My wife and four kids, my entire family.

About myself: I try to live an honest life.

Heroes: Parents, and those many people who dedicate their lives to help the suffering.

Players: JOSH CRIBBS, JOE THOMAS, Derek Jeter.

Teams: Browns, Indians, Cavs, St. Ignatius High School, Glenville High School.

City: Cleveland.

Possession: Letters from my kids and wife.

Memento: Pictures from wedding, kids births, brothers and family growing up.

Time of year: Summer leading into fall, because weather is still good and high school football is coming.

Music: VAN MORRISON, Led Zeppelin.

Books: “Trinity” by LEON URIS, “The Gemini Contenders,” by ROBERT LUDLUM.

Authors: LEON URIS, JOHN GRISHAM, ROBERT LUDLUM.

Magazines: People, SBJ!

Web sites: ESPN.com, TwinSpires.com.

Gadgets: Huge commercial-powered leaf vacuum for the fall. My neighbors (guys) are envious.

IPad app: E-mail, Angry Birds, Cover Orange.

Chores: Yardwork.

Hobbies: Coaching kids, playing with them, my garden, golf when possible!

Trips: Myrtle Beach, S.C., with my wife and kids, Notre Dame football game with my grandfather and family years ago, 1984 family vacation to the USA Basketball Trials ([MICHAEL] JORDAN, [Charles] Barkley, [PATRICK] EWING, DANNY MANNING as a high schooler, etc.).

Movies: “The Hangover,” “Wedding Crashers,” “The Shawshank Redemption,” “Saving Private Ryan.”

TV: “Curb Your Enthusiasm,” “Modern Family.”

Concerts: The Who, ELTON JOHN, BRUCE SPRINGSTEEN.

Artist: I have no interest in paintings, but am in awe of Michelangelo’s Sistine Chapel (never seen in person).

Food: Buffets, love the selection. Meat, seafood, breakfast, lunch and dinner!

Dessert: Vanilla ice cream on a steaming hot brownie.

Drink: Ice-cold Coke, Christmas Ale from Great Lakes Brewing Co.

Scent: Burning leaves on a crisp fall night.

Vacation spots: Jersey (Long Beach Island), western Ohio on the shore of Lake Erie.

Cars: American brands.

Aftershave: Never.

Singer: Van Morrison, EMINEM.

Quote: “Cheers.”

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