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Volume 24 No. 156

Research and Ratings

Sports execs think the average sports fan can differentiate between the primary and secondary ticketing markets, according to a Turnkey Sports Poll taken in August. Sixty-three percent of execs polled said fans have no trouble telling the difference between the two ticket markets, compared to 34% who responded in the negative. Execs were also asked whether they thought secondary ticket sales and dynamic pricing were hurting or helping the value of season-ticket plans. Fifty-six percent of respondents said secondary ticket sales hurt the value of season-ticket plans, while 43% of respondents felt dynamic pricing hurt the market (THE DAILY).

In your opinion, can the average fan differentiate between
the primary and secondary ticketing markets?
RESPONSE
%
Yes
63%
No
34%
Not sure/no response
3%
   
In your opinion, is the value of season-ticket plans in sports
hurt or helped by the following?
 
HURT
HELPED
NOT SURE/NO RESPONSE
Secondary ticket sales
56%
39%
5%
Dynamic pricing of single game tickets
43%
46%
11%