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Marketing and Sponsorship

Honda Will Increase Spending As Part Of Multiyear NHL Renewal

The NHL yesterday formally announced that Honda has renewed its sponsorship of the league in the automotive category in the U.S. The three-year deal includes continued activation at NHL events, including the Winter Classic and All-Star Weekend, as well as increased presence around the NHL Awards and NHL Draft. Honda returns as presenting sponsor of the NHL SuperSkills event and NHL All-Star MVP Award for the next two All-Star weekends held in the U.S. (NHL). SPORTSBUSINESS JOURNAL's Fred Dreier reports the new deal ends Honda's North American deal signed in '08. Sources said that the deal "runs through the 2013-14 season." The initial partnership "had a $4 million annual rights fee and included rights" within the U.S. and Canada, and sources indicated that Honda "will be spending 50 percent more in total commitments, including media spending and event activation." NBC officials "declined to discuss specifics about the media that Honda would receive other than to say the auto manufacturer would gain inventory on NBC, Versus, the NHL Network, NBCsports.com and NHL.com." In addition to the media, Honda will receive "dasherboard branding during nationally televised games, including playoff games, an element that was not included in the old deal." Honda Brand Manager Tom Peyton said that the automaker "would continue to promote its Odyssey, Ridgeline and Pilot models at NHL games" (SPORTSBUSINESS JOURNAL, 9/12 issue).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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