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Volume 25 No. 128
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EPL Club Queens Park Rangers Sign Shirt Sponsor Deals With Malaysia Airlines, AirAsia

EPL club Queens Park Rangers today announced a shirt sponsorship deal with Malaysia Airlines and AirAsia. Malaysia Airlines will sponsor the club's home jersey for the next two seasons, while AirAsia will sponsor the team's away and alternate uniforms during the same period. The shirt bearing the Malaysia Airlines logo will be worn for the first time in tonight's match against Newcastle United, which will air live on Sky Sports (QPR). Both airlines "are connected with club owner, Malaysian businessman Tony Fernandes." He is the owner and CEO of AirAsia, and his firm last month "agreed to exchange 10% of Air Asia for a 20% stake in Malaysian Airlines." QPR "had been without a shirt sponsor after a three-year deal with Gulf Air ended in the summer" (BBC.co.uk, 9/12). AirAsia indicated that the "formal agreement" for the two-year, US$793,000 deal "was intended to be signed by Sept. 30." The airline will have the designation as an official partner of QPR and the "rights to advertise at the QPR Loftus Road stadium on match days" (THEEDGEMALAYSIA.com, 9/12).

EPL CLUB SHIRT SPONSORSHIPS
CLUB '11-12 SPONSOR
ANNUAL VALUE ($USD)
Manchester United Aon Corp.
$32.6M
Liverpool Standard Chartered
$32.6M
Manchester City Etihad
$32.6M
Chelsea Samsung
$22.5M
Tottenham Hotspur* Autonomy
$16.3M
Aston Villa Genting
$13.0M
Arsenal Emirates Airlines
$9.0M
Fulham FxPro
$6.5M
Everton Chang Beer
$6.5M
Newcastle United Northern Rock
$4.1M
Wolverhampton Sportingbet
$1.8M
West Bromwich Bodog Europe
$1.8M
Swansea City 32Red
$1.8M
Sunderland Tombola
$1.6M
Stoke City Britannia
$1.6M
Wigan 12Bet
$1.6M
Bolton 188Bet
$1.2M
Norwich City Aviva
$569,855
Queens Park Rangers** Malaysia Airlines/AirAsia
$396,500
Blackburn*** Prince's Trust
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NOTES: * = Autonomy's mobile platform, Aurasma, is being featured on Tottenham's shirts during the '11-12 season. ** = Malaysia Airlines will sponsor home jerseys, while AirAsia will sponsor away jerseys. *** = Shirt deal part of charity work.