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NFL Season Preview

JetBlue To Title Sponsor Patriots' Pregame Show On Facebook

The Patriots and JetBlue are finalizing an agreement that will make the airline the title sponsor of the team’s new pregame show that airs on Facebook. The deal will mark JetBlue's first association with the Patriots, and the two sides are in the process of finalizing creatives in time for Monday's season opener against the Dolphins. The show, which debuted as “Patriots Pre-Game Social” during the preseason, is also available on the team’s official app for iPhone, Android and BlackBerry smartphones, and via the club's mobile website. It is hosted by “Patriots Football Weekly” editors Paul Perillo and Andy Hart and airs two hours prior to each week's kickoff. The concept of an online program is not new for the Patriots. The team has been broadcasting a show on the Web for well over a decade, according to Patriots Dir of Interactive Media Fred Kirsch. What makes this new initiative unique is the incorporation of social media. Fans can listen to the show while posting comments, voting on a poll or flipping through a fan photo gallery. The Facebook page already has almost 2.5 million “likes,” and fans have tuned in during the preseason. The team averaged 3,000-4,000 live listeners and 50,000 on-demand listeners for the first four broadcasts. Kirsch said that while he is pleased with those numbers, he expects them to triple during the regular season. He also expects the broadcasts to continue to run smoothly after experiencing a few kinks during the first show. Facebook posts during that initial broadcast did not automatically refresh, and when users reloaded the page, they lost the audio stream. The Patriots worked with N.Y.-based social media company Buddy Media to fix the issues and implement a free-flowing chat system that doesn’t require users to refresh. Kirsch said feedback has been positive. “The fans are loving it,” he said.

LAUNCHING PAD: The team will soon launch a “Patriots Football Daily” premium app for the iPad and Android’s Honeycomb tablet that will cost $19.99. The app will be included in the cost of a "Patriots Football Weekly" subscription and will feature the entire magazine. Content will also include news, video and audio from Patriots.com. “I think that is going to be a trendsetter,” said Kirsch. “I think a lot of teams are going to look at that and say, ‘We want that, too.’”

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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