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Volume 24 No. 113
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What I Like... With WTA CMO Andrew Walker

In our continuing series, SportsBusiness Daily/SportsBusiness Journal asks top sports personalities for their thoughts, ideas, aspirations and likes. Today, WTA CMO ANDREW WALKER.

What I like in an insight: Relationships are critical to success. (You can never have enough business friends!)

An influential person in my career: LARRY SCOTT.

An out-of-the-box idea: An idea doesn't need to be "out of the box" to be great.

A timeless idea: It's all about the money.

A business deal: Island of Manhattan for $24 of beads.

A sports facility: Beijing Olympic Park National Tennis Center.

A sports event: U.S. Open tennis.

A strategy: Be more prepared and work harder than everyone around you.

A hire: "Doers," not "talkers."

A brand: Red Bull.

A trend: Mobile consumption.

An innovation: Cameras in tennis balls.

A pro league or team business initiative: Liberal athlete social media policies to drive share of voice.

A story that bears watching: Instability in global financial systems; also anything related to PARIS HILTON.

An invention I wish I had thought of: The Clapper, along with Chia Pet and the Fish Tie, and that knife that can cut through tomatoes and stainless steel.

A fantasy job: Commissioner of professional tennis.

What I like about my job: Marketing the best female athletes on the planet.

Sports: Always unpredictable and usually fun.

Sports business: So much opportunity to innovate and create.

Sports media: Hard working and underappreciated.

Sports technology: Ability to enhance the fan experience.

Competing: Brings out your true character, and helps fight obesity.

The future of sports business: Convergence with entertainment.

Sports fans: Irresistibly optimistic, and strange liking for overprocessed, cheap meat products.

What I would like to change: Earth's temperature -- slightly cooler so we aren't all living underwater.

Change in what I do: Improve distance on Aerobie throw.

See: A talking platypus slapping a stuffed hedgehog with a steaming sack of hot nickels.

See more of in sports: Bitter rivalries.

See more of in sports business: Sales and marketing collaboration within and across sports.

See less of in sports: Canned interviews.

See less of in sports business: Splitting the difference.

See different: Less e-mail, more old-fashioned talking.

Eliminate: Fudge.

What I don't like in general: Successful ventriloquists and their "dolls."

Pet peeve: Broadway show tune whistlers.

In sports: Cheating.

In business: Lack of integrity.

About sports fans: Megaphone voices.

That would surprise those who know me: Yes, I do love rosé wine, even out of season.

Above all else: Gold.

About myself: My own jokes.


Players: All women's professional tennis players.

Team: Knicks.

Cities: New York City and London.

Possessions: Family photos, and gold.

Mementoes: Anything that someone in my family has made I hoard.

Time of year: Spring, because everything is possible!

Music: French rap.

Books: Someone reading this column, please send me a good book as I stopped reading years ago.

Magazine: The New Yorker.

Web sites:, of course! Also

Gadget: Sony Ericsson Xperia Arc.

IPad app: I only use Sony Ericsson and Sony.

Chore: Washing dishes.

Hobby: Drying dishes.

Trips: Anywhere in Lithuania, and anywhere in California.

Movie: "The 400 Blows."

TV: "Curb Your Enthusiasm."

Concerts: U2.


Food: Toro.

Dessert: Molten lava cake (never out of style).

Drink: Double espresso, thrice daily.

Vacation spots: Mayan Riviera and Big Sur.

Car: Porsche 911. There is no substitute.

Singer: MC SOLAAR.

Quote: "The very purpose of our life is to seek happiness" -- DALAI LAMA.