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Marketing and Sponsorship

What Lockout? CBSSports.com Essentially Sold Out Of Fantasy Football Ad Inventory

CBSSports.com execs said they are essentially sold out for the site's online advertising inventory for the upcoming fantasy football season, another indicator of spending and interest returning to the sector following the nearly five-month NFL lockout. Lead sponsors for CBSSports.com's fantasy football pages are Sprint, Subway and Volkswagen. The site is now pushing sponsors to other areas such as college fantasy football, news and other NFL content areas. Fantasy player registrations, meanwhile, are tracking slightly ahead of '10 for CBSSports.com, one of the industry's most dominant entities along with Yahoo, ESPN and NFL.com. "It's very encouraging. We basically signed up all the pent-up demand we had that was held back due to the lockout, and are now after new business and gaining additional market share," said CBSSports.com Senior VP & GM Jason Kint. "You never would want to go through [the lockout] and that stress level again, but I'm very excited about where we are now."

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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