In The SBD/SBJ Studio, Part One: GMR’s Boykin Talks State Of Agency Business
GMR Marketing Exec VP/Sports Marketing Mike Boykin stopped by the SBD/SBJ Studio last week to discuss a number of issues in the news. In part one, Boykin talks about GMR’s year-to-date (“great first half, cautious a little bit in the second half”), the competition in the agency business (“There are probably 30 or 40 different agencies that we compete against. It kind of depends on the geography and the focus”), what clients are looking for from GMR (“It depends on where we are brought in to the process”) and the role of procurement in the overall process of working with clients (“When procurement works with the marketing department, we find that those work best and things will develop in a positive way”). View part one of the conversation below.
SBJ/SBD’s Abe Madkour (left) talks with GMR’s Mike Boykin