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Marketing and Sponsorship

Marketplace Roundup

In Denver, Jason Blevins cited a Red Bull source as saying that action sports star Shaun White is "talking with Coca Cola’s Vitamin Water about a multi-million-dollar deal." White's contract with Red Bull ended after this year's Winter X Games, and he has since "been in discussions with a host of beverage companies, shopping for a deal that bests Red Bull's reported $1 million-a-year contract." The source indicated that White's discussions with Vitaminwater could lead to a sponsorship that makes the Red Bull contract "look like lunch money." Blevins noted White "has been very selective with his sponsorship deals, often demanding total creative control" (DENVERPOST.com, 8/10).

GIVE & TAKE: Sterne Agee analyst Arvind Bhatia estimated that Take-Two Interactive "stands to lose as much as $40 million" if the NBA lockout wipes out the '11-12 season. Bhatia in an investor note issued Tuesday stated that sales of "NBA 2K12" will be "softer than predicted" without an NBA season. However, he "also stated that the 'uniqueness' of NBA 2K12 might be enough to make the game a top-performer, regardless of a lockout scenario" (GAMESPOT.com, 8/9).

GOLD RUSH: NASCAR driver Dale Earnhardt Jr. on Tuesday "unveiled a special gold paint scheme" for his No. 88 Chevrolet that he will drive in the Sprint Cup Series Irwin Tools Night Race at Bristol Motor Speedway on Aug. 27. Earnhardt's car also will "carry a decal marking the 50th anniversary of the speedway." BMS GM Jerry Caldwell said that "this is the first time to his knowledge that a track has ever celebrated its 50th anniversary with a paint scheme" (Kingsport TIMES-NEWS, 8/10).

STAY THIRSTY, MY FRIENDS: Sports drink brand Lucozade "has renewed its partnership" with England's FA "for the next four years." Lucozade "first became a partner to the England team in a three-year deal that began" in September '07. The brand will support "all 24 England national teams over the four-year period, including the men's European Championship qualification campaign and the women’s senior team, due to play against Serbia in September" (MARKETINGMAGAZINE.co.uk, 8/8).

SBJ Morning Buzzcast: March 25, 2024

NFL meeting preview; MLB's opening week ad effort and remembering Peter Angelos.

Big Get Jay Wright, March Madness is upon us and ESPN locks up CFP

On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women's NCAA basketball tournaments.

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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