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Volume 24 No. 112

People and Pop Culture

Syndicated radio host DAN PATRICK appeared on KEITH OLBERMANN's new Current TV show Thursday night, and the two former "SportsCenter" anchors had some fun trying to cast a movie version of “Those Guys Have All the Fun,” the book that chronicles the history of ESPN. Fox has secured the feature film rights to the book written by JIM MILLER and TOM SHALES, and Olbermann said, “Before we cast it, I have to ask you the broader question: A movie with people playing us. Who in the hell is going to go see that?” Patrick: “I did wonder about it, but I was trying to think if they’re going to base this on ‘The Social Network,’ with how they showed that in the embroyonic stages, at least you had somebody who you either liked or didn’t like with MARK ZUCKERBERG. I’ve been told that they’re going to look at the mid-’90s because we had -- thanks to you -- tension in the building.” Olbermann sarcastically asked, “How come nobody told me we had tension in the building? I didn’t know.” Patrick: “I tried to tell you about 17, 18 times, but you wouldn’t listen.” Patrick suggested RYAN GOSLING depict former ESPN anchor CRAIG KILBORN, to which Olbermann said, “That’s a great idea, but he’s too talented.” Olbermann said "any adult film star" could play anchor STEVE LEVY, while Patrick said he and Olbermann could be played by JASON BATEMAN and BEN AFFLECK. Olbermann said, “We’re going to get Affleck for $8 million for a bit part in this movie?” Patrick: “This would be one of those career-defining moments for Affleck” (“Countdown With Keith Olbermann,” Current TV, 7/28).

Ever wonder how executives in sports business spend their weekends? THE DAILY this week continues "What's Up For The Weekend," providing readers with an inside look at people in our industry. This week, we catch up with CSE CEO LONNIE COOPER, who chatted with Staff Writer Theresa Manahan.

Q: What are your plans for this weekend?
Cooper: I will be heading to my lake house.

Q: What are you really looking forward to this weekend? Anything special planned?
Cooper: Assuming the weather cooperates, I am looking forward to boating and jet skiing.

Q: What do you like to watch and read on the weekend?
Cooper: On weekends I read Wine Spectator and, if it’s Sunday, you will definitely catch me watching "Curb Your Enthusiasm" and "Entourage."

Q: What workout routines or activities do you like to do on the weekend?
Cooper: I run at least eight miles each weekend.

Q: What is the one thing our readers would be most surprised you do on the weekend?
Cooper: I love to cook. On weekends I enjoy inviting a few close friends over to the house and preparing them a great meal.

Q: Favorite weekend getaway?
Cooper: This would be a toss-up between South Beach and New York City.

Q: Guilty weekend pleasure?
Cooper: Enjoying a bottle of wine I have been saving.

Q: Favorite local restaurant?
Cooper: In Atlanta, my favorite restaurant is Chops Lobster Bar.

Q: Must see weekend game?
Cooper: This weekend I’ll be watching points leader Carl Edwards' No. 99 at the Brickyard 400 in Indianapolis.

Q: What do you usually do to pass time on a plane?
Cooper: I read my SBJ/SBD. What else is there to do?

THE DAILY each Friday offers our take on the performances over the past week of people and entities in sports business. Here are this week's newsmakers:

WINNFL -- A big win for so many people with the new NFL CBA. Key players such as DEMAURICE SMITH, ROGER GOODELL, ROBERT KRAFT and JERRY RICHARDSON have all been rightfully lauded for the role each played in reaching a deal so no football is missed this fall. Many figured with so much at stake, a stalemate would have been criminal. But labor talks are complex, and credit goes to the architects behind this historic 10-year deal guaranteeing labor peace.

Injury ends Pastrana's run at X Games, delays
start of his debut into NASCAR
LOSEPASTRANATHON -- At the start of what was supposed to be a big weekend for TRAVIS PASTRANA, the action sports star breaks his ankle and foot during the beginning of X Games 17 competition Thursday. The injuries will keep him off the dirt tracks for the remainder of the event. Perhaps more importantly, the injuries put a hold on his highly anticipated and much-publicized debut in NASCAR, where it is hoped Pastrana will bring in the youth demo the sport desperately desires.

DRAWINDIANAPOLIS MOTOR SPEEDWAY -- After losing Allstate in '09 as the title sponsor for its NASCAR Sprint Cup Series race, the Brickyard scores with a new and more lucrative deal for Crown Royal to sponsor the event for five years starting next season. The pact marks NASCAR's biggest title sponsorship agreement among all its tracks. But while getting a new name for the 18-year-old race is a big step, IMS officials still have to find a way to combat lagging attendance for one of the sports' flagship events. Attendance has been cut in half in recent years, and reports indicate there could be many empty seats again this weekend.

Richard Petty Motorsports promoted Exec VP/Sales & Marketing BRIAN MOFFITT to CEO and Competition Dir ROBBIE LOOMIS to COO. The company also named Bank of America Senior VP/Global Sponsorship Marketing MIKE HARGRAVE Exec VP/Sales & Marketing (RPM)....GroupM formally announced that it has promoted BRYCE TOWNSEND to CEO of GroupM Entertainment & Sport Partnerships, effective immediately. Townsend, who joined the company in '07 as a Senior VP, will replace GREG LUCKMAN, who is leaving to join CAA Sports (Mult., 7/28).

EXECS: The Coyotes named Predators scout RICK KNICLE Dir of Amateur Scouting (Coyotes)....Bakersfield College named RYAN BECKWITH AD, replacing JAN STUEBBE, who retired in June after 13 years with the school (, 7/27)....VMI named TOM SHUPE Associate AD for Marketing & Promotions (VMI)....James Madison Univ. named Western Carolina Univ. Associate AD for External Operations BRIAN FRERKING Associate AD for Development (JMU)....The Univ. of Wisconsin-Oshkosh named Western New Mexico Univ. Assistant AD of Media Relations and Senior Woman Administrator VICTORIA STIMAC Assistant AD and Senior Woman Administrator (UW-Oshkosh).

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The AP's Sarah Skidmore reported Nike President & CEO MARK PARKER saw his compensation fall 16% to "about $11 million during fiscal 2011 largely due to a drop in his pay based on the company's performance." The "move to not grant executive long-term incentive pay was one of the biggest reasons behind the decline in Parker's pay from the $13.1 million he received" during FY '10. Parker's salary rose 4% to "about $1.5 million" and the "value of his stock awards held steady at $3.5 million, while the value of his options fell 17 percent to $2.9 million." His incentive compensation, "which was absent the long-term incentive he typically receives," was down 38% to $2.7M. Parker's other compensation, "which includes perks such as contributions to retirement funds," rose 79% to $343,395 (AP, 7/28).

SPORTS & SOCIETY: BILL GATES and Spanish La Liga club FC Barcelona have "agreed to a three-year joint effort to lead the fight to end polio and draw attention to the need for vaccines." The Bill & Melinda Gates Foundation, which has an endowment of $37B, "targeted Barcelona to join the education campaign because of the club's enormous following worldwide." The campaign is called "More Than a Goal. End Polio," which is a "play on Barcelona's motto, 'More Than a Club'" (, 7/29)....Yankees 1B MARK TEIXEIRA has been "doing more than the average celebrity" since teaming up with the Harlem RBI charity several months ago. Harlem RBI Exec Dir RICH BERLIN said, "He's as engaged as any member of our board of directors. He comes to the meetings and sits on committees." Teixeira also "attends meetings with potential donors and gives his time to many public events" (, 7/29)....Indianapolis' Riley Hospital for Children Thursday "recognized NASCAR driver JEFF GORDON for his 10 years of support for its treatment and research programs." The Jeff Gordon Children's Foundation "has donated more than $1.58 million to Riley" since '01. He also pledged another $1.5M in '10 "to establish the Jeff Gordon Children's Foundation Pediatric Cancer Research Fund" (INDIANAPOLIS STAR, 7/29).

NAMES: Former White Sox employee DEBORAH THEOBALD "has filed a sexual discrimination lawsuit against the team and Major League Baseball alleging she was passed over for promotions because of her gender" (CHICAGO TRIBUNE, 7/29)....MLB Rangers CEO & President NOLAN RYAN is featured in a new 30-second PSA called "Keep Texas Safe from Wildfires" (AP, 7/28)....Bengals LB DHANI JONES will host the upcoming VH1 reality show "TON OF CASH" and the Big Ten Network show "LIVE BIG," which "focuses on community service done by individuals affiliated with that conference" (USA TODAY, 7/29)....ESPN's STUART SCOTT will receive the ’11 “Spirit of Jimmy V” award at the 18th annual Jimmy V Celebrity Golf Classic on Aug. 27 in Raleigh (CHICAGO TRIBUNE, 7/29)….Capitals G TOMAS VOKOUN has "switched agents" from MICHAEL DEUTSCH to Octagon’s ALLAN WALSH (, 7/28)….Former MLBer RANDY JOHNSON was spotted in L.A. at the X Games Skateboard Park Final. Johnson was “holding a long-lens camera, shooting the finals portion” (L.A. DAILY NEWS, 7/29)….Fox Sports Media Group co-President & co-COO RANDY FREER, his wife PAMELA HAERING and the Freer Hearing Family Trust have “listed for sale a five-bedroom, 4.5-bath home” in Manhattan Beach, Calif., for $3.089M (, 7/26).