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Sports Business Daily issues
Volume 27 No. 84
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MLS Urged To Immerse Itself In Hispanic Communities During League's Partner Summit

By Fred Dreier, Staff Writer
July 27, 2011
Carlos Santiago, President of the Hispanic marketing consultancy firm Santiago Solutions Group, told attendees at the MLS partner summit yesterday that the league and its partners should immerse themselves in the local Hispanic communities in order to engage Spanish-speaking fans. “Take your ...
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