Group Created with Sketch.
Volume 24 No. 154

People and Pop Culture

Harter has been with Pepsi for
over a decade
ADAM HARTER is PepsiCo's new U.S. sports chief, the latest move in a marketing reshuffle at the beverage and snack food giant. While his precise title could not be learned, sources said that Harter, a PepsiCo marketer for more than a decade, has been elevated to a new VP-level job. In Harter's new position, the current directors of media and multicultural marketing, along with PepsiCo Dir of Sports Marketing MARK ROOKS, will report to him. In turn, Harter will report to SIMON LOWDEN, who recently moved to CMO of PepsiCo Beverages from a post at Pepsi International. Harter worked on the Sierra Mist brand at Pepsi and ran the company's NASCAR program under former sports chief JOHN GALLOWAY. Harter's new job continues a two-month marketing merry-go-round at Pepsi. On the sports side, VP JEFF DUBIEL left the company in June, while Gatorade Senior VP/Sports Marketing JENNIFER STORMS recently was shifted to PepsiCo Beverages America Senior VP/Global Sports Marketing. At top marketing levels, JILL BARAUD, the former Pepsi Beverages America CMO, left last month, while BRAD JAKEMAN, was named Pepsi's President of Global Enjoyment & Chief Creative Officer.


Ever wonder how executives in sports business spend their weekends? THE DAILY this week continues "What's Up For The Weekend," providing readers with an inside look at people in our industry. This week, we catch up with NBA D-League Texas Legends Assistant GM NANCY LIEBERMAN, who chatted with Staff Writer Theresa Manahan.
What are your plans for this weekend?
Lieberman: I’m finishing up my fourth week of summer basketball camp in Dallas, and then flying to San Antonio for the WNBA All-Star Weekend.

Q: What are you really looking forward to this weekend? Anything special planned?
Lieberman: I’m looking forward to reading to the children at Fort Sam Houston Joint Base as part of the BBVA Compass Reading Counts initiative for WNBA Cares. In addition, I will be hosting the BBVA Compass Visionary Team Leaders Luncheon at the AT&T Center, where we will be honoring local leaders in education, business and the community.

Q: What do you like to watch and read on the weekend?
Lieberman: I am in the middle of reading TONY DUNGY’s inspirational book “Quiet Strength,” and a business book by HARVEY MACKAY titled, “Swim with the Sharks Without Being Eaten Alive.” I definitely like to watch sports on the weekend, I enjoy catching up on episodes of “Law & Order,” and watching the History Channel.

Q: What workout routines or activities do you like to do on the weekend?
Lieberman: I am pretty regimented during the week with my gym workouts. So, on the weekends I like to play golf, tennis, ping-pong, ride my bike outdoors, or play stickball with my son.

Q: What is the one thing our readers would be most surprised you do on the weekend?
Lieberman: Cook. I’m a self-proclaimed chef and I’ve been to cooking schools. I love to cook for my friends and family.

Q: Best weekend ever?
Lieberman: In May I took my mother to Israel for Mother's Day Weekend. It was more than a weekend, it was a lifetime of memories.

Q: Favorite weekend getaway?
Lieberman: Phoenix, Ariz. I have a home there, and the weather is warm and I love to golf.

Q: Guilty weekend pleasure?
Lieberman: Not answering my BlackBerry, and listening to music.

Q: Favorite local restaurant?
Lieberman: Ruth’s Chris Steak House in North Dallas off the Tollway.

Q: Do you have any routine weekend chores?
Lieberman: Yes! I’m OCD, so every Sunday I do all the laundry (wash, fold and put it away). I run the dishwasher, make sure the house is neat and that my car is filled up with gas for the week ahead.

Q: What is your favorite local nightlife activity?
Lieberman: Most often if I have a free weekend, it’s going to dinner and a movie with friends and family. I’m not a big bar and club person.

Q: Favorite restaurant on the road?
Lieberman: I like The Palm because my caricatures are up in all the restaurants. Just kidding … sorta. I do like the food.

Q: What do you usually do to pass time on a plane?
Lieberman: If I’m not reading or watching a movie, I have the American Airlines red blanket over my head trying to sleep. If you happen to see me with a red blanket over my head, please don’t pull it off. I really need the sleep, I only sleep about four hours a night.

THE DAILY each Friday offers our take on the performances over the past week of people and entities in sports business. Here are this week's newsmakers:

WIN: CHUBBY CHANDLER -- It’s hard to imagine this year going any better for International Sports Management’s head honcho. After two of his clients -- LOUIS OOSTHUIZEN and RORY MCILROY -- captured The Masters and U.S. Open, DARREN CLARKE stuns the golf world to make it three-for-three at the British Open. There’s no doubt Chandler finds himself with the right clients at the right time, but perhaps more notable is his innovative approach to marketing. Thanks to an unusual contract between Clarke and shirt sponsor Dunlop, the Northern Ireland golfer lands a $3M-plus bonus in addition to etching his name on the Claret Jug.

LOSE: TROPICANA FIELD -- As long as the Rays keep winning and landing on national TV, the Trop will be a black mark for baseball and the Tampa Bay region. Bizarre issues at Tropicana Field overshadowed consecutive nationally televised games this week, leading Rays manager JOE MADDON to call the aging dome an “improper” venue for MLB. Furthermore, team President ANDREW SILVERMAN voices his frustration with the lack of progress on a new ballpark, just days after Owner STU STERNBERG vents about dragging home attendance. The Rays perennially are one of the great stories in baseball; if only we could say the same about their home.

DRAW: U.S. WOMEN'S NATIONAL SOCCER TEAM -- Americans jumped on the bandwagon for the U.S. run at the FIFA Women's World Cup, with last Sunday's final marking ESPN's highest-rated and most-viewed soccer telecast ever. And while the squad got people talking at home, the heartwrenching loss to Japan puts a damper on what could have been a marketing windfall for the team. Players still made the media rounds this week and inflated some WPS crowds -- ABBY WAMBACH, HOPE SOLO and ALEX MORGAN even landed deals with Bank of America -- but a victory would have been a big lift for a sport that has a history of trouble sustaining relevance with the American public.

EPL club Liverpool Friday announced that GRAHAM BARTLETT, Nike's Sports Marketing Dir for the U.K. and Ireland, will be the club's new Commercial Dir. Bartlett will join Liverpool in September, reporting directly to Managing Dir IAN AYRE. In his six years with Nike, Bartlett has been "responsible for all of the company’s individual athlete, club and federation sponsorships across all sports" in his territory (, 7/22).This marks "one of the most senior appointments made by Liverpool" since the takeover by JOHN HENRY and New England Sports Ventures last fall (, 7/21).

EXECS: Coca-Cola has promoted Chief Sustainability Officer BEA PEREZ to VP. Perez, formerly Coca-Cola's CMO, assumed her current role on July 1 (Coca-Cola)....K.C.-based law firm Husch Blackwell has hired attorney PAUL JACOBS and 23 other attorneys from his Denver-based Jacobs Chase firm. Jacobs was "one of the driving forces behind" Denver's successful bid for an MLB expansion team, and ultimately served as Rockies Exec VP & General Counsel from '91-95 (, 7/21)....Hampton Univ. has hired KEISHA CAMPBELL as its first female AD (Hampton Roads DAILY PRESS, 7/21)....The Atlantic 10 Conference has hired Morehead State Univ. Dir of Athletic Media Relations DREW DICKERSON as Dir of Media Relations & Communications (A-10).

Do you have an executive announcement? If so, please send to

Basketball HOFer MAGIC JOHNSON Thursday announced that he is joining Cavaliers Owner DAN GILBERT's venture capital fund, Detroit Venture Partners, which is seeking to "remake Detroit as an entrepreneurial hub." Johnson confirmed that his investment "was in the millions of dollars" (, 7/21). Johnson added that his real estate firm, Canyon-Johnson Urban Funds, also will "look into buying buildings" in downtown Detroit (, 7/21).

ON THE OUTS? In London, Paul Kelso reported EPL Chair DAVE RICHARDS' position "could come under pressure following the Parliamentary inquiry into football governance." Richards, who has held the position for 13 years, has "faced criticism over his role" on the board of England's FA and his role the country's failed '18 FIFA World Cup bid (London TELEGRAPH, 7/20)....The Charlotte Regional Visitors Authority BOD Thursday announced that it will "hire a new chief executive -- though current CEO TIM NEWMAN will stay with the organization." The CRVA "has faced criticism over its inflated attendance projections" for the NASCAR HOF. A CRVA memo indicated Newman "will remain as an executive responsible for sales, marketing and business development while the board conducts a national search" (CHARLOTTE OBSERVER, 7/22).

BUILDING A PLAYGROUND: In Connecticut, Jackie Majerus reports ESPN's "senior executives joined President GEORGE BODENHEIMER, rank-and-file ESPN employees, neighborhood residents and volunteers from the Bristol Boys and Girls Club to transform part of Brackett Park" in Bristol, Conn., "into a colorful new playground in less than a day." The playground is "one of 13" ESPN is building this year "in conjunction with the nonprofit organization KaBOOM!" ESPN Senior VP/Communications Counsel & Corporate Outreach ROSA GATTI said the playground is part of the company's "project called Magic of Healthy Living" (BRISTOL PRESS, 7/22).

WE HAVE LIFTOFF: YAHOO SPORTS' Jay Busbee noted when the Atlantis STS-135 space shuttle "landed on Thursday marking the end of America's current spaceflight era, it carried with it a flag from" Texas Motor Speedway. Atlantis pilot DOUG HURLEY is a TMS season ticketholder, and TMS President EDDIE GOSSAGE, "never one to miss a promotional opportunity, helped orchestrate the flag flight." The flag "will be formally presented to the track at a later date" (, 7/21).

NAMES: MLB Giants President & COO LARRY BAER recently was spotted dining with broadcasters AL MICHAELS, BOB COSTAS and JOHN MADDEN at North Beach Restaurant in S.F. (S.F. CHRONICLE, 7/22)....WPS magicJack Owner DAN BORISLOW Thursday said that F ABBY WAMBACH "will not only play for, but also coach" the team "for the rest of the season" (PALM BEACH POST, 7/22)....NHL player agent DON MEEHAN was interviewed as part of the National Post's "20 Questions" feature. Meehan's Newport Sports Management "represents more active National Hockey League players (approximately 125) than any other agency" (NATIONAL POST, 7/21)....Teens from "across the country attended and lined up to ask questions" of Yankees SS DEREK JETER Thursday at his '11 Leadership Conference, which started last Saturday and ends Friday at the Univ. of Tampa (ST. PETERSBURG TIMES, 7/22).

IN MEMORY: Former 49ers pro personnel exec ALLAN WEBB passed away Monday of heart failure at the age of 80 (49ers).